Thu.Apr 21, 2016

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Year of the Influencer

Cision

Influence — it ’ s the buzz word of 2016. Thought leaders, including myself, have it written in our Trapper Keepers with hearts around it. We love organic content because it gets better responses. Influencers make it easier to convince and convert with that organic content. But 2017 will be the year of influence, not 2016. Four months in to the year and we haven ’ t seen large brands and large campaigns leverage social influencers like we may have wished.

Groups 177
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Capture viral behavior with strange projects

Marketwired

[By Karen Geier]. When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along.

Viral 156
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Behind the Headlines With Alan VanderMolen

Cision

Reaching your audience with the right message can be a challenge. But for global brands, the right message may not be the same for every audience. Alan VanderMolen, president of international and WE+ at WE Communications, says you need to understand how to reach people in different markets to successfully communicate on a global scale. In this interview, Alan discusses understanding clients’ diverse needs, starting a dialogue with your audience and becoming an important presence in local target

Local 168
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Shooting Down Misconceptions About B2B PR

ImPRessions - Crenshaw Communications

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. B2B PR has endured as a successful part of many a company’s growth strategy, and it can be an exciting field for PR professionals. Here are some of the misconceptions that shouldn’t hold anyone back who might be thinking of it as a career.

B2B 139
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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3 Ways Journalists Use Social

Cision

Sending a pitch to a journalist without building rapport in advance almost guarantees rejection. So where should communication professionals go to connect with journalists and ensure a more positive response to their pitches? Social media. In the face of advancing technology and shifting news preferences, reporters have turned to social media to reach their audiences where they want to consume news most.

Pitching 160

More Trending

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Protected: 5 Things You Need To Do To Help A Journalist Out

ISEBOX

This post is password protected. To view it please enter your password below: Password: The post Protected: 5 Things You Need To Do To Help A Journalist Out appeared first on ISEBOX - Content Distribution & Tracking, Media Center, and Digital Asset Platform.

Media 70
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How to Pick the Best Stock Images for Your Message

Beyond PR

Abiding by the best practices of modern content marketing, you need to include a visual with every piece of content your brand distributes. Depending on the scope of your content production and distribution strategy, that can quickly add up to a lot of graphics. Stock photos and illustrations can provide a cost-effective way to help you meet today’s creative demands, but the search for quality images can still take some time.

How To 63
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Earning My APR. Worth It? Yes. And Yes, Again.

PRSay

I love PR. If you love PR, then you have to embrace continued learning. As a recently retired Army public affairs officer, I explored additional educational opportunities to accompany my mass communications undergraduate and graduate degrees. My more notable PAO experiences included The New York Times , the BBC, CNN, TIME and Newsweek. I worked alongside McCann Erickson and Weber Shandwick — but would this background translate well post-military?

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Is YouTube really worth six times more budget spend in 2016?

Norton's Notes

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. In fact, it goes further by claiming in 80% of cases, adverts on the video platform are actually better at driving sales. This report does seem to be very self-serving for Google, to simply sell more advertising.

YouTube 28
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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13 Fortunate Truths about PR

PR Matters

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ].

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How To Win A PR War (Hubspot vs Dan Lyons)

ImPRessions - Crenshaw Communications

Marketing software company Hubspot’s recent feud with writer Dan Lyons is instructive for anyone embroiled in a public relations war about reputation. The brouhaha wasn’t as public as some such battles – largely because Hubspot isn’t a consumer company — but it made the rounds in technology circles faster than malicious code and probably raised at least as much grief.

How To 131
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13 Truths About PR ? How Many Do You Believe In?

PR Matters

In celebration of 2016* marking the 110th anniversary of PR, this article is the first in a series of reflections on the profession and its practice. (* Ivy Lee , arguably the founder of modern PR, published his Declaration of Principles about the purpose and value of PR in 1906.). To stay relevant over time―as with any communications discipline―PR must evolve and address new challenges and developments [ Tweet Quote ].

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Who talks to (and about) colleagues like that?

PR Conversations

What qualities do you most dislike in a PR practitioner? “ Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. ” Gregor Halff’s response to Q8 of the PRoust Questionnaire. I have long been a believer that “language shapes consciousness,” primarily in regards to deliberate words chosen, particularly when reasonable, more-inclusive and dynamic terms exist.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.