Year of the Influencer
Cision
APRIL 21, 2016
Influence — it ’ s the buzz word of 2016. Thought leaders, including myself, have it written in our Trapper Keepers with hearts around it. We love organic content because it gets better responses. Influencers make it easier to convince and convert with that organic content. But 2017 will be the year of influence, not 2016. Four months in to the year and we haven ’ t seen large brands and large campaigns leverage social influencers like we may have wished.
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