Fri.Aug 12, 2016

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Key Components to Transform Bloggers Into Influencers

Ronn Torossian

There are several types of bloggers—those who do it to keep their families up-to-date and post photos of their children, those who blog because they have a particular interest in a subject or hobby and bloggers who deeply love a topic that they have become experts in that niche and have developed a significant following. As a result, certain leverage bloggers to test their product or service and share their thoughts with their followers.

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5 Foolproof Tips for Developing Winning Webinars

Cision

In a recent Content Marketing Institute study, more than half of marketers agreed that webinars/webcasts are one of the most effective channels in a marketing strategy. This same study also found that marketers struggle to create content that engages their target audience. A webinar can open many doors for a company. If produced correctly, a webinar can help retain clients, generate leads, establish your brand as a thought leader within the industry and create content that will engage your audie

Study 0
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“Internal” PR: Takeaways for Summer 2016

ImPRessions - Crenshaw Communications

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. These student employees add value and voice to all PR teams, and we hope they reap as many benefits as we do. We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program.

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Adapting Strategies for Effective Storytelling in the Social Media Era

PRSay

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and eff

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Brands Medal in Olympic Marketing

The Stalwart Blog

I've been having fun thinking of the medals I'd like to hand out for Rio 2016 Olympic Branding! . Go Team USA! . "We are more alike my friends, then we are unalike." That's the overarching message behind Apple's TV spot rolled out during Rio 2016 as part of its “Shot on iPhone” campaign. The ad shows photos and video recorded by different people across the globe as Maya Angelou recites her “Human Family” poem.

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How to Be a Hero With Thought Leadership Marketing

Stern + Associates

It starts with asking the right questions. Here are 3 simple ways to build influence by discovering your audiences’ most pressing challenges. The post How to Be a Hero With Thought Leadership Marketing appeared first on Stern Strategy Group.

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The Rules of Newsjacking

prTini

When is it okay for a brand to join a social conversation? When is it not okay? Is there some kind of litmus test for brands to determine when and how their commentary might be appropriate and useful, or whether jumping into the dialogue could be harmful—to the brand, or to others? When Prince passed away this spring, we saw an outpouring of grief across social media.

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How to Be a Hero With Thought Leadership Marketing

Stern + Associates

It starts with asking the right questions. Here are 3 simple ways to build influence by discovering your audiences’ most pressing challenges. The post How to Be a Hero With Thought Leadership Marketing appeared first on Stern Strategy Group.

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PR 101: Five Tips for Pitching USA Today

Cision

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Questions to Improve Your Content Creation Strategy

Beyond PR

Sixty percent of consumers feel more positively towards a brand after reading its content. But that doesn’t mean if you share your content, they’ll automatically read it. Audiences want to be in control of what they receive, read and ignore. To successfully meet audiences’ needs, brands must know who they are talking to and targeting with their messaging.