Tue.Aug 23, 2016

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Lessons in Tech Branding from Rock Icons

Flack's Revenge

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. I am a big fan of podcasts, and like listening to them while jogging. I’m also a music lover. A few years ago, I discovered Sound Opinions , a superb forum in which rock critics Greg Kot and Jim DeRagotis discuss music news, interview bands, host impromptu performance

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2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

Connecting with journalists via social media should be a no-brainer for any PR pro. A few years ago you probably could have gotten away with not using social media to listen to and interact with journalists and influencers; however, because it’s now so embedded in the news media’s everyday life, you risk missing out on coverage opportunities. According to Cision’s 2016 Global Social Journalism Study published this week, nearly half (48 percent) of U.S. journalists say they would be unable

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Should the Cincinnati Zoo Have Shut Down Their Social Media Accounts?

Melissa Agnes

The Cincinnati Zoo has suffered a lot of backlash, online harassment and even a Twitter hack ever since the tragic incident of the fatal shooting of Harambe , the Gorilla, back in May of this year. After months of being subjected to this online abuse, the zoo has decided to shut down their social media accounts. Was this the right crisis management decision or will it potentially have even more damaging effects on the brand?

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5 Things Every Company PR Plan Needs: The Details

Shift Communications

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. This week we break down the more granular details. The PR landscape has certainly evolved since I broke into the business almost 20 years ago. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How long before brands completely abandon Twitter?

Communications Conversations

Before you click away, I encourage you to read on. Because this isn’t one of those typical “Twitter is dead” posts. It’s more like “Will Twitter be dead to businesses within 2 years”-type posts. Because, I’m starting to believe it might. Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool.

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#WordtotheWise: Innovate/Create/Develop

Reputation Us

Innovation is good, right? It implies leading the way, at the cutting-edge, new! Does a “creation” or a “development” seem more neutral because the result could be viewed either way, from positive to flat, while an innovation has intrinsic value? Perhaps—but that is no reason to stop “creating” or “developing” something. We’ve notice these words all too-frequently getting nixed from product and service announcements in favor of “innovating” solutions.

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Solo PR Twitter Chat: Crisis, Clients and the Choices We Make

Solo PR Pro

The Solo PR Twitter chat summer hiatus is over! We are resuming our regularly scheduled chats (the 2nd and 4th Wednesday of every month at 1pm ET) beginning, Wednesday, August 24, 2016. As we make the transition from the lazy, hazy days of summer to fall, this week’s chat is a smorgasbord of questions to stimulate discussion and interaction. Below are the questions that we will be discussing during the August 24 #solopr Twitter chat.

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3 Visual Content Marketing Strategies You Should Know

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes.more.

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Content Marketing: Don’t Make Home Improvements to Rental Property

Sword and the Script

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. The popular livestreaming video website Blab shuttered earlier this month with little warning. The site grew rapidly with a reported 4 million users spending more than an hour each day, according to a blog post published to Medium announcing the shutdown.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why Your Holiday Marketing Needs a Satellite Media Tour

Beyond PR

What do you think about when you think of holiday planning? It depends on whether you’re answering as a consumer, a marketer or a media outlet. If you’re a consumer, shopping for the perfect gift is likely top of mind. If you’re a marketer, you’re focused on making your product visible to those consumers. And if you’re a lifestyle/news editor, you’re looking to fill your program or publication with timely and relevant content that will keep consumers coming back.

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When It Comes to the Internet, How Important Are Pictures and Videos?

PRSay

*This article was provided by Cision , a PRSA partner. If you use the internet frequently, you will probably say that pictures and videos are an important part of the experience. But just how important are they? The internet is, after all, an entity that knows no borders, connecting the world 24/7. It is a global phenomenon and the trends occurring digitally are relevant to every user, whether in America, Europe, Asia or elsewhere.

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