Melissa Agnes

JULY 26, 2016

I recently came across the below cyber security awareness video by Deloitte. This video is exceptionally well done. It watches like a thrilling trailer and is meant to get organizations thinking about their cyber security preparedness. Take a look: Are you ready for a cyber security crisis? Cyber security is a crisis scenario that is extremely top of mind these days – and rightfully so.

Crisis Management 160

Crisis Management Crisis Crisis Communications Handbook 160

Cision

JULY 26, 2016

Your PR campaign won’t be successful if you’re only focused on one thing. You need a combination of media, including paid, earned, owned and shared. David Landis, president and CEO of Landis Communications Inc. (LCI), stresses the importance of an integrated campaign where all communication channels support each other. In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace.

Writing 152

Writing Engineering Journalism Analytics 152

Melissa Agnes

JULY 26, 2016

Is there such thing as a social media crisis? If you really think about it, what could a social media crisis really be? In this week’s #crisisready video, I share how I think we should be thinking about “social media crises” Have a watch and share your thoughts! Have more to add to this story? Comment below or use the hashtag #crisisready on Twitter or Facebook and let’s continue this conversation!

Social Media 100

Social Media Crisis Crisis Management Media 100

PRSay

JULY 26, 2016

Universal Accreditation Board (UAB) members are very excited to welcome the National Association of Government Communicators to the now nine-member consortium of public relations professional organizations. NAGC was founded in 1976 and serves 350–400 members in a variety of government public affairs and related positions in federal, tribal, state and local government agencies.

Government 95

Government Agriculture Communications Public Affairs 95

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

JULY 26, 2016

In game theory, there are two types of games: finite and infinite. A finite game is defined as having known players, fixed rules and agree upon objective, according to Simon Sinek in a recent Marketing over Coffee podcast interview. During the podcast, he says baseball is a good illustration of a finite game. The players know each other, the rules, and have agreed, that whichever team has the most runs after nine innings wins the game.

Content Marketing 62

Content Marketing Marketing System B2B 62

prTini

JULY 26, 2016

A few months ago, I detailed a few of my favorite podcasts , including one called The Minimalists Podcast. Lately I have tried to really embrace some of the ideas about minimalism that these guys discuss. And while I’m certainly not a minimalist to the extreme, I am really intrigued by their perspective. Call me a quasi-minimalist, maybe? At the very least, it’s something I’m working on.

Energy 39

Energy 39

Solo PR Pro

JULY 26, 2016

Today we can create our own broadcasts from a smartphone, tell visual stories with the click of a button and catch Pokemon wherever we go. This may lead us to wonder if good old blogging still has a place. Amid video, emojis and text speak, the written word remains a powerful way to educate, share information and tell stories. Blogging is an effective way for independent consultants to connect with their target audience, demonstrate mastery of their craft and generate leads.

Blogging 40

Blogging Education Video 40

Norton's Notes

JULY 26, 2016

The thriving PR agency is a vibrant place with a fine assortment of characters and personality types. The merging of these personalities is what makes agency life so brilliantly unpredictable and lively. I thought about this and thought about the five types of people you might find in a PR agency. I have deliberately shied away from the hard drinker but here are my top five: The Creative.

Creativity 28

Creativity Agency Meeting Software 28

Ryan Foran

JULY 26, 2016

If you need to convert a flyer created in Word or a PDF to a JPG to post on social media, I recommend Zamzar.com. I have been using it for years, and have never signed up or paid a dime. It's fast and very reliable. I will often get flyers sent to me that people want posted on our social media sites, but they are not my documents and not in an acceptable image format to be able to post to Facebook, Twitter, or Instagram.

Social Media 24

Social Media Media Instagram Facebook 24

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. Multichannel strategies, though, are like nesting dolls. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels.

Strategy 54

Strategy Media Radio How To 54

ImPRessions - Crenshaw Communications

JULY 26, 2016

As a field full of creatives and forward thinkers, it’s no wonder tech and consumer public relations agencies have embraced newer social media platforms. Snapchat, the platform best known for sharing disappearing images, has become a social media giant since its founding four years ago. A favorite among millennials, Snapchat boasts 1 50 million daily users by some accounts, surpassing Twitter’s daily user count, and was recently valued at $18 billion after raising $1.8 billion in cas

Creativity 139

Creativity Retail Social Media Print 139

Communications Conversations

JULY 26, 2016

Let’s face it, we’ve all been guilty of the following scenario: Friend asks you: “Hey, (insert name here), how have you been?’ You reply: “I’m soooo busy. I can hardly see straight right now.” OK, so maybe you don’t exaggerate that much, but you’d probably agree that the answer to “how are you?

Report 89

Report 89

ImPRessions - Crenshaw Communications

JULY 26, 2016

In public relations , among other lines of work, things move fast, and rapid-fire communications is the only way to keep up. As a consequence, we’ve probably all said things in emails or texts that we shouldn’t have, or contacted the wrong person by mistake. I once sent an email about how to handle a somewhat finicky client intended for staff to the client herself.

Course 131

Course Groups System Report 131

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Cision

JULY 26, 2016

Timing is everything, and if you know what to monitor, where and when, you’ll be the one leading the conversation instead of trying to play catch up with trending hashtags and news stories. But, much like an iceberg, there’s much more than what appears on the surface. At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media mon

Media 152

Media Viral Comparison Data 152