Cision

APRIL 26, 2016

“As much good social media has brought to us, it has also disconnected us from the human element.” – Kim Garst. I took away a lot of learning experiences from the Social Media Marketing World in San Diego. It was filled with amazing social media tips, ideas and strategies that I have taken back to work with me. But it was Garst’s quote that really got me thinking.

Brand 166

Brand Branding Social Media Sports 166

Melissa Agnes

APRIL 26, 2016

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. But you and I, we’re not the majority of people, are we? We therefore know that the truth is that exceptional crisis management – the kind your organization should always strive to achieve – has a much stronger goal.

Crisis Management 160

Crisis Management Crisis Strategy Reputation 160

ImPRessions - Crenshaw Communications

APRIL 26, 2016

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. When done well, a strategic PR program is good at achieving certain objectives while other disciplines fit different needs. PR is most effective at: Packaging a company’s story to resonate with reporters. The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like a

Print 152

Print Advertising Advertising Survey 152

Ronn Torossian

APRIL 26, 2016

Why small businesses don’t believe public relations are important cornerstone to growing their business is perplexing and troubling. At times, public relations gets enveloped within the marketing arm of business but they are not one in the same. Marketing is the promotion of goods and services to a consumer with the aim to make a profit whereas PR is the promotion of goodwill and communication between the company and its publics (clients, shareholders, etc.).

Small Business 150

Small Business Marketing Consumer Blogging 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. The tools and technology will come after. In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and tak

Telecommunications 139

Telecommunications Public Affairs Newspapers Transportation 139

Cision

APRIL 26, 2016

“With Cision, I can refine everything in one place, export the report and it’s all ready to go,” says Nancy Cox, accounting associate at the National Cotton Council of America. Representing individuals from the seven different segments of the cotton industry, The National Cotton Council of America , was spending much time trying to figure out its software to complete the reports it needed to remain FEC compliant.

Software 120

Software Internal International Report 120

PR Matters

APRIL 26, 2016

Most of the recruitment industry is professional, just like any other. It has its codes of conduct and professional associations. It has clear best practices. Recruiters deserve to win awards for great work and, most importantly, there are plenty of clients and candidates throughout the world―and you may be one of them―who can testify to positive experiences of how recruiters have helped.

LinkedIn 109

LinkedIn Industry Reputation Company 109

Marketwired

APRIL 26, 2016

It’s common sense to use Google searches and Twitter searches to find people who are already interested in your industry or in your target demographic. But if you want to go above and beyond in your influencer marketing efforts and find niche influencers who could really connect with you, dig deeper. Why “go niche” in your searching efforts?

Construction 100

Construction Fashion Community Blogging 100

Shift Communications

APRIL 26, 2016

Developing and implementing public relations programs for organizations in the B2B tech space is a unique challenge, whether it’s in the HR, finance, retail, cybersecurity, enterprise storage or marketing/ad tech industry. This is especially true when first starting out. Whether you’re beginning your PR career altogether or simply making the transition from a more consumer-facing discipline, B2B tech is a completely new beast filled with industries you probably know nothing about, confusing ling

B2B 95

B2B Enterprise Resources Retail 95

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PRSay

APRIL 26, 2016

It’s time to cut the jokes about public relations professionals and math. Today’s successful PR pros understand how to use measurement and analytics to tie their work to bottom-line business results such as new sales. How can you make this happen? Brand journalism, which allows brands to discover and create their own news content, […].

Storytelling 85

Storytelling Journalism Analytics Measurement 85

Beyond PR

APRIL 26, 2016

Small businesses are the engine driving the U.S. economy. According to the U.S. Small Business Administration (SBA), more than half of Americans either own or work for a small business. Furthermore, these businesses create about two out of every three new jobs in the U.S. each year. During next week’s National Small Business Week (May 1-7, 2016), small business owners from around the country will be celebrated for their entrepreneurial spirit and determination, and have an opportunity to partici

Small Business 63

Small Business Nonprofit Local Community 63

Solo PR Pro

APRIL 26, 2016

This is a guest post by Solo PR Pro founder and former president, Kellye Crane. Lately, I’ve seen many cars sporting a paw print bumper sticker with the pro-adoption motto, “Who Rescued Who?” Poor grammar aside – and keeping in mind no one in our scenario is a dog – I find a lot of parallels between this sentiment and the experience of mentoring a talented intern.

Internal 41

Internal International Conference Energy 41