Onclusive

JANUARY 4, 2017

Public relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation. Without this, we miss important opportunities to tell compelling stories, impact audiences more effectively, and ultimately prove the value of PR to C-suite executives.

How To 285

How To Creativity Publicity Report 285

PR News

JANUARY 4, 2017

Reading and writing for uninterrupted stretches of time—and I consider five minutes to be an uninterrupted stretch of time—now seems like a rare, precious gift. This sad fact is a creativity and productivity killer. If you’re a PR pro or journalist or any kind of professional wordsmith, being able to write freely without distraction is… Continued.

Writing 85

Writing Creativity Blogging Communications 85

Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. What’s hard (sometimes) is figuring out how to get the media as excited about it. New products are getting harder and harder to pitch. It’s not because people don’t care about a new product, it’s just that there’s a new product introduced to the market every day.

Product Launch 74

Product Launch Pitching B2B Analytics 74

Ishmael's Corner

JANUARY 4, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You can’t make this stuff up. Raking through my storytelling and PR posts, I’ve curated a list of seven “life is stranger than fiction” moments. 1. Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR BuzzFeed proved what everyone has always believed in theory.

Communications 63

Communications Storytelling Publicity Media 63

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

NewsWhip

JANUARY 4, 2017

Mastering social media can yield big success for brands. We identify seven ways for brands to thrive on social media in 2017. What does 2017 entail for brands? Social media has solidified as a way for brands to reach new audiences, hype up their products and services, and raise brand awareness. But with new platforms, formats, […]. The post 7 Ways Brands Can Take On Social Media in 2017 appeared first on NewsWhip.

Social Media 60

Social Media Brand Branding Media 60