ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

What makes a winning public relations program? There are many factors, but one key to a strong program is what we used to call “borrowed interest.” PR works harder when teams build alliances with third parties to add credibility, news value, or social impact. We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class.

How To 167

How To Wireless Retail B2C 167

Ishmael's Corner

SEPTEMBER 27, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve railed about the amount of money squandered by the PR industry in the name of the news release. Thanks to the internet commoditizing news announcements, I’m guessing that the media ignores a good 95 percent of the news releases flung over the fence.

Writing 116

Writing Storytelling Industry Communications 116

PRSay

SEPTEMBER 27, 2016

This is a tale of two former students. Real people. Both majored in public relations, each finishing near the top of her class. One manages digital content for a medium-sized company with an aggressive marketing approach. The other, a few years younger, is a skilled digital content creator/strategist with a fast-growing agency. Both love their jobs.

Ethics 113

Ethics Advertising Advertising Technology 113

Sword and the Script

SEPTEMBER 27, 2016

I hadn’t heard from the vice president in three or four weeks. Then on our monthly PR conference call, that vice president dialed in, dominated the conversation, and demonstrated to me a clear lack of situational awareness as to the current state of affairs. It was quite possible this was the first time in a month that vice president, who supposedly led my external PR team, was thinking about my business.

B2B 104

B2B Corporate Agency Creativity 104

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mark My Words

SEPTEMBER 27, 2016

Jeremy Corbyn goes from clinging on to gripping the Labour party by the neck. Forget the Revenant this year’s great survival story belongs to the softly spoken radical for Islington North. A year in to the experiment, and two successful leadership contests later, we know any attempt to school the ragged trousered socialist in the ways of media handling and spin would be to defy a force of nature.

Public Affairs 83

Public Affairs Banking System Conference 83

Stern + Associates

SEPTEMBER 27, 2016

Follow these 10 Twitter feeds to inspire your thought leadership strategy. The post Command Your Audience: 10 Tips for Impactful Thought Leadership Content appeared first on Stern Strategy Group.

Leadership 73

Leadership Groups Strategy Twitter 73

Solo PR Pro

SEPTEMBER 27, 2016

Professionals in marketing, public relations, social media and related fields all struggle with how to measure quantitative results for clients. There are fierce debates on the metrics that matter, and how to best present ROI to clients. All communication pros utilize social media, whether supporting the function with messaging and strategy or through direct management.

Social Media 50

Social Media Measurement Media Data 50

prTini

SEPTEMBER 27, 2016

A few months ago, I started a new tradition with #TeamGeben. Once a month, I provide a detailed update about how the company is doing—something I call the “State of the Agency.”. My presentation includes updates on the business development pipeline, what staff utilization looks like, what positions we’d be filling in the next few months, and even which clients were past due on payments.

Agency 42

Agency Employee Education Company 42

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success.

Social Media 82

Social Media Trade Shows How To Media 82

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Cision

SEPTEMBER 27, 2016

Last night, an estimated 100 million people watched the presidential debate on television and online. Capturing that attention online is an important signifier of support, and last night Clinton’s campaign showed signs of life on social media. Cision has been monitoring both candidates with our social intelligence software , collecting millions of mentions a day about both candidates, including last night’s debate.

Social Media 246

Social Media Television Media Software 246

The Stalwart Blog

SEPTEMBER 27, 2016

There have been plenty of things to catch our attention lately. The first 2016 Presidential Debate between the Republican and Democratic Nominees, the last Los Angeles Dodger home broadcast by Vin Scully and the sad passing of Arnold Palmer. All noteworthy on many levels to be sure. But one that may have been overlooked by some was the ending of Charles Osgood’s 22-year tenure as the host of CBS Sunday Morning.

Content Marketing 83

Content Marketing Marketing Web Education 83