Wed.Oct 16, 2019

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Cost Businesses Pay for Not Monitoring Media

Critical Mention

Earned media’s value, particularly online, is increasingly growing with the continual rise of internet users. Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. Even though public relations strategies are frequently evolving, capitalizing on earned media opportunities continues to be a useful PR method that drives and retains customer loyalty and brand credibility.

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5 Ways to Expand Your Business Through Social Media

Prowly

There are so many different ways in which your company can benefit from social media strategies, from growing your brand’s visibility, boosting sales, all the way to generating customer engagement for your existing and new products alike. The post 5 Ways to Expand Your Business Through Social Media appeared first on Prowly Magazine.

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10 More Pearls of Career Wisdom From PRSA’s College of Fellows

PRSay

In honor of the 30th Anniversary of PRSA’s College of Fellows ( #Fellows30th ), members shared a “Pearl of Wisdom” — a piece of advice they were given that impacted their lives or careers and is something they would pass on to others. (Find the first 10 Pearls of Wisdom at this link.). • John Cook, APR, Fellow PRSA, class of 1994: “What is the secret to effective communication?

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The State of Fandom—how communicators can tap and sustain fan engagement

Agility PR Solutions

The market for content is booming, as U.S. adults spend 11.5 hours per day connected to media, according to Nielson. But the content they’re consuming isn’t strictly new—nearly half of new video game releases are part of existing franchises, reports Game Informer, and 1 in 3 new film releases are based on existing properties, according […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to use Google Docs to collaborate more efficiently with your team and your PR agency

Axia PR

Axia Public Relations uses and highly recommends Google Docs for seamless collaboration among your team members and with anyone you need to work with. Google Docs minimizes frustration and the time your team wastes on back-and-forth emails – each with unique attachments requiring everyone to manage different drafts, editions, and revisions. Our clients all over the globe love how easily and quickly they can work with us, mutually making real-time updates, reviewing revision history, making and a

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Behind-the-scenes of Muck Rack’s remote work policy: Here’s why it works

Muck Rack

Behind-the-scenes of Muck Rack’s remote work policy: Here’s why it works

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Violet PR’s award-winning campaign puts Pittsburgh on the technology map

Agility PR Solutions

Home to companies like Apple, Google, Facebook and Uber, a host of technologies including self-driving cars and Oculus VR simulators are being refined and tested in Pittsburgh—but even though it had come a long way by 2018, the city was having a hard time communicating its transformation from steel town to a thriving technology center. […]. The post Violet PR’s award-winning campaign puts Pittsburgh on the technology map appeared first on Agility PR Solutions.

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Rewarding Triumph Over Tedious Tasks

HMA Public Relations

How do you motivate yourself to get through your tedious tasks? Alison has a few tricks up her sleeve. Check out her advice, from Harvard Business Review. The post Rewarding Triumph Over Tedious Tasks appeared first on HMA Public Relations.

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One, two, three data-driven marketing lessons from MLB’s obsession with analytics

Agility PR Solutions

Launch angle. Exit velocity. Wins above replacement (WAR). You name it, Major League Baseball measures it. The same goes for social media marketers. Organic reach. Unique visitors. Cost per click. Baseball’s use of analytics started well before the 2011 movie “Moneyball” popularized it, but MLB front offices have gone into overdrive with data in recent […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.