Mon.Sep 19, 2016

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Interesting Talks – London

Deirdre Breakenridge

A Guest Post By Jacqueline Jensen, Community Evangelist, Piktochart*. For most working professionals, establishing a supportive social circle is a tough feat. In the case of digital nomads like me, we opt for living, working, and traveling in cities around the world rather than making our homes in one city. Creating and maintaining meaningful connections while only being in a community for a small time is a tall order.

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A Quick Guide to Social Chat Channels for Businesses

Cision

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Having a reliable one-to-one or one-to-many connection can be particularly useful for social media platforms as reach and conversion diminish with other types of social posts.

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How to Balance Timeliness and Accuracy in Your Crisis Response

Melissa Agnes

When it comes to crisis communication, timeliness is important. But so is accuracy. This is a lesson that Samsung has been learning the hard way while managing their Galaxy Note 7 crisis. What did Samsung do wrong? They gave too much information too soon at the onset of the crisis. As a result, they’ve frustrated customers, regulators and have had to make an embarrassing amount of retractions.

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Coming Up with a Voice for Your Brand that Stands Out

ReimaginePR

The market is crowded and noisy. If you have any chance of getting heard above the chorus of sameness, you’ve got to find your voice. A brand voice is an essential component to your success, but what is it and why is it so important? Let’s discuss. What is a Brand Voice? A brand voice is the style of your communication. Chances are, you have competitors who sell a similar service, product, or idea.

Brand 131
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Forget Workplace Norms. Our Summer Weekends Started on Friday at 2 p.m.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Our U.S. offices tried an experiment this year. Straying from convention, we decided to give everyone a jump on the weekend by calling Friday at 2 p.m. “closing time” (cue the Matchbox 20 song). So how did folks spend the time? Here are some of the back stories.

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Assessing a Successful Client-PR Agency Partnership

RH Strategic

Successful PR programs are built on a healthy, productive relationship between the client and the PR agency. Savvy partners take the time to assess the quality of their relationships and have frank discussions about them. When something goes off track and there is no communication about it, the seeds of a separation between client and. Read More. The post Assessing a Successful Client-PR Agency Partnership appeared first on RH Strategic.

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Media Room Anatomy: What to Include in Brand Newsrooms

Beyond PR

The online brand newsroom is evolving. Once a place on company websites where press releases were merely posted and archived for years on end, successful brand media rooms now showcase multimedia, highlight earned media mentions and give journalists a helping hand. Media rooms today are seamless, integrated extensions of branded websites – living company assets that pack a content punch.

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