Cision

OCTOBER 4, 2016

Nearly any digital marketer will tell you that email is a preferable communications platform compared to social media. Delivery rate is higher, open rate is higher, click-through rate is higher… it’s not a controversial assertion (although the barrier-to-entry for email is more difficult than most social platforms). Spam filters aren’t discussed enough in the context of digital communications and marketing (specifically, avoiding spam filters).

How To 0

How To Reputation Report Marketing 0

ImPRessions - Crenshaw Communications

OCTOBER 4, 2016

Keeping the pipeline full of new projects is critical for public relations agencies and even internal teams. Beyond the bottom-line implications, a flow of fresh assignments is important for ensuring career growth for all staff, and it’s often a great team-builder. Whether the project is an extension of current work or something entirely new, it’s critical for the whole group to get behind winning the work and servicing it.

Agency 186

Agency Pitching Construction Exercises 186

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Virtually every national and global company desires coverage in the business media. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish.

B2B 128

B2B Journalism Storytelling Communications 128

PRSay

OCTOBER 4, 2016

Public relations – especially within the sports world – involves many different aspects. It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. It is all-encompassing, with the job functions endless. It is one of the few areas of a professional sports organization that has dual roles, in that it serves both the sports and business sides.

Crisis Communications 120

Crisis Communications Crisis Communications Sports 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

OCTOBER 4, 2016

While Bill Bradford studied electrical engineering in college, he went into sales, rather than engineering for a career. He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right career. To that end, his career is impressive: he’s held top executive jobs in sales, sales and marketing, and even served as CEO in a range of technology businesses.

Technology 102

Technology System Data Leadership 102

Beyond PR

OCTOBER 4, 2016

A funny thing happens when a marketing tactic becomes popular. As more brands start using a technique because it helped others find success, that success becomes more difficult to achieve. Take social media marketing for instance. Only a few years ago, it was relatively easy to jump onto social, build an audience and promote your content. Now that everyone’s doing it, though, it can be difficult to break through the noise.

Strategy 96

Strategy How To Software Media 96

ISEBOX

OCTOBER 4, 2016

Read Time: 1 minute. Facts and statistics will always have their place in a press release. That’s just a the way of the world. But, just because you have to include them doesn’t mean you have to do it in a way that would be less entertaining than watching white paint dry. People always talk about finding your “angle” when referring to writing. The same is true for your press release.

Writing 70

Writing SEO Engineering Blogging 70

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Virtually every national and global company desires coverage in the business media. For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish.

B2B 70

B2B Journalism Storytelling Communications 70

Solo PR Pro

OCTOBER 4, 2016

Today’s communication professional must be able to tell captivating client stories in words and images. Fortunately, for savvy wordsmiths who feel they lack innate visual creativity, there is a myriad of tools to help. Below are 10 tools to help you create images and videos. These free and low-cost tools are easy to use (beware, some are addictive) and will have you rocking visual creation like a pro!

Video 71

Video Tools Trade Shows eBook 71

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications