Cision

APRIL 13, 2016

There will always be people or organizations that do not like your brand. If your brand isn’t ready to face them, crises can blow up and do major damage. Josh Culling, senior vice president at Dezenhall Resources, Ltd., says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché stat

Crisis Communications 189

Crisis Communications Crisis Social Media Reputation 189

Ronn Torossian

APRIL 13, 2016

Just a decade ago, public relations mostly entailed media relations and the occasional press release. Today, public relations involve a higher level of creativity and innovation to get the same results. Subsequently, PR specialists transform static and one-sided news media into a two-way communication opportunity between brands and their target market.

Software 150

Software Technology Creativity Media Relations 150

PRSay

APRIL 13, 2016

Putting the letters APR after my name was a milestone, as it is for many public relations professionals. It signifies a disciplined focus, rigorous study and develops a deeper understanding of the principles of public relations. Ethics in public relations is a significant focus in APR preparation and the exam; just as it is the […].

Ethics 83

Ethics Study Publicity 83

ISEBOX

APRIL 13, 2016

The story of the Sunshine Nut Company is one of the best stories we at ISEBOX have ever heard. That’s not just lip service. In talking to Ryan Shenk, Manager of US Operations at Sunshine Nut, it’s hard not to get excited about what these guys are doing. In 2004, company Founder Don Larson, who was working for Hershey at the time, travelled across the Atlantic to survey the African Bush of Ghana for potential cocoa buying.

Company 70

Company Travel Community Survey 70

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

APRIL 13, 2016

Guest Post by Taral Patel. Let’s face it. Content is evolving and so are the ways in which people consume it. What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popular

Marketing 63

Marketing Viral Fashion Product Launch 63

Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable. Because each one of your content campaigns comes with its own unique set of goals, your multichannel marketing strategy requires more than a one-size-fits-all solution.

Product Launch 62

Product Launch Marketing How To B2C 62

Cision

APRIL 13, 2016

You’ve set up a social media monitoring system. You’re updating your social sites daily, if not more frequently. Now you’re hungry for more advanced tactics. Here, I asked marketing and social media professionals for their best next-level tips. Shake Up Your Scheduling. Rather than scheduling your content at the same time each hour or day, consider mixing it up.

Social Media 188

Social Media Media Infographics Video 188