Onclusive

JULY 6, 2016

Imagine a future where virtual reality is utilized to tell more effective stories, change narratives, and even shift entire brand strategies. It’s been all the buzz lately, but access to this exciting, new technology is an enigma for most. Despite unclear adoption rates, evangelists and technologists alike have continued to charge forth, with fervent belief […].

How To 264

How To Publicity Technology Strategy 264

ImPRessions - Crenshaw Communications

JULY 6, 2016

Both the practice and business of public relations has grown enormously in recent years. The Holmes Report estimates the global PR industry at $14.2 billion, up from $13.5 billion in 2014. It’s expected to reach $20 billion by the year 2020. And as PR budgets have increased, the day-to-day practice of public relations has changed. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few y

SEO 204

SEO Analytics Measurement B2B 204

Cision

JULY 6, 2016

This month, freedom is on all our minds. While Independence Day may be more about securing our freedom from England back in the day, as PR and communication professionals, we can also celebrate strategies to free up our time so that we can focus on running our campaigns smoothly. Here are a few ways you can regain your freedom when it comes to certain marketing tasks.

Marketing 159

Marketing Customer Service Software Tools 159

Melissa Agnes

JULY 6, 2016

IKEA has been in the news lately in association with six toddlers’ deaths. Not something any organization wants to be associated with. The story: Over the past several years – in fact, dating all the way back to 1989 – six toddlers have been reported to have died, and dozens more have been injured, after having an IKEA dresser or chest fall on top of them.

Crisis Management 100

Crisis Management Crisis Video Facebook 100

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ishmael's Corner

JULY 6, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The math for Twitter appears so promising. At last count, over 300 million people use Twitter. Certainly, at least a few people will appreciate your clever jab at Lady Gaga. Unfortunately, such logic is flawed. The social media platform doesn’t make it easy to get noticed.

Twitter 99

Twitter Storytelling Social Media Communications 99

Stern + Associates

JULY 6, 2016

As communications professionals in a world over-saturated with both brands and content, we are challenged to find ways to not only make people aware of our clients’ products, but have. The post From Awareness to Demand Generation, Game of Thrones Style appeared first on Stern Strategy Group.

Groups 82

Groups Strategy Brand Branding 82

Beyond PR

JULY 6, 2016

With today’s audiences exhibiting so much crosschannel behavior, promoting your message across a mix of paid, earned, owned and social channels is the only way to reach new audiences, generate leads and drive brand revenue. Successful multichannel marketing isn’t easy, though. Research and planning, commitment from your entire department and thorough, actionable reporting are all required.

Marketing 66

Marketing Product Launch Data Software 66

prTini

JULY 6, 2016

I used to work at another PR agency whose main focus was media relations and getting media placement for clients. We didn’t measure website traffic, and there were no real metrics we were tracking; the focus was strictly on quantity of media placement. Not even quality , just quantity. This was back in the old days when you would print out a media clip and put it in a plastic sheet in a big three ring binder.

Conference 44

Conference B2B Retail Print 44

Cision

JULY 6, 2016

In today’s digitally-focused world, it may feel like you need to be publishing content constantly, but quicker is not always better. Sheila Long O’Mara, content manager at Steinreich Communications Group, says you need to have a plan for your content in order to be successful. In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling.

Storytelling 180

Storytelling Writing Journalism Creativity 180

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PRSay

JULY 6, 2016

*This article was provided by Cision , a PRSA partner. Ninety-five percent of communicators measure their public relations efforts, but 53 percent list measurement as a top skills gap. With today’s new technologies and easily-accessible data, why are so many still getting it wrong? “Communication professionals want to be able to cleanly tie their initiatives to a tangible return, but there are so many intangibles that come into play,” says Caitlin Jamali, senior research analyst, Cision Global

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How To System Measurement Data 85