ImPRessions - Crenshaw Communications

APRIL 27, 2016

For a technology startup company, good public relations can go a long way. But when and how to execute a strategic PR program can vary with the individual business. Principals of early early-stage companies don’t always recognize how to deploy PR to maximum effect. The most critical decision isn’t whether to hire a PR agency or an in-house director.

Local 139

Local Interviews Agency Technology 139

Cision

APRIL 27, 2016

Your audience wants to interact with your brand in new and unexpected ways. Are you providing them with the content they are looking for? Holly Beverly, vice president of Rogers & Cowan, says brands need to move beyond traditional methods of communication to meet the needs of their audience. In this interview, Holly shares her thoughts on the effect of technology changes on the entertainment industry, the need for new and innovative content and the importance of connecting with your industry

Real Estate 131

Real Estate Television Technology Agency 131

PRSay

APRIL 27, 2016

PR Teams – Be On Alert Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. These guidelines have implications for public relations professionals to consider. A look at current and past practices, such as product and company publicity, makes this evident. Product publicists have loaned […].

Advertising 80

Advertising Advertising Guidelines Publicity 80

Cision

APRIL 27, 2016

One in three B2Bs do not track marketing ROI. And many who do are doing it wrong. Are you? Despite advances in technology, communication professionals still struggle to understand the value of their efforts, let alone prove it to others. But if you can’t pinpoint your campaign’s impact on the bottom line, how will you know where you’ve achieved success?

Measurement 120

Measurement System Data Financial 120

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

APRIL 27, 2016

Guest Post by Heathere Evans-Keenan. As PR professionals, our best thinking is spent targeting influencer groups with proactive engagement strategies, educating key audiences and moving them out of indifference to a product, service or issue. Yet while we tend to all that externally-focused communicating, it’s what’s going on inside that gets really interesting.

Internal 63

Internal International Comparison Groups 63

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. With waves of messaging bombarding attendees at every turn, though, how do you ensure your brand’s voice rises to the top? Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. After all, how else will your audience know your treasure trove of quality content exists, let alone where to look?

Trade Shows 62

Trade Shows Marketing How To Real Estate 62

Ishmael's Corner

APRIL 27, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. With Game of Thrones Season 6 off to a good start — more conspiracy theories on Jon Snow than the JFK assassination — let’s rewind the tape to last season. Specifically, I want to zero in on episode 8 of Season 5 when Tyrion makes his sales pitch to Daenerys to land her chief advisor.more.

Storytelling 60

Storytelling Pitching Communications Publicity 60

ISEBOX

APRIL 27, 2016

When you need coverage for your product launches, service offerings and news for your company, it’s pretty important to make the journalist’s job as easy as possible to write your news story. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms. And, the findings aren’t good.

Survey 85

Survey Corporate Product Launch Writing 85

Cision

APRIL 27, 2016

With a few more wins, Donald Trump will be the Republican nominee. Last December we identified that Trump’s social mention volumes were miles beyond his competitors, and we predicted he would win “unless something changes”. That something didn’t happen. One contributing factor has been Trump’s dominance of the media. Last night Trump won five primaries including Delaware, Connecticut, Maryland, Pennsylvania and Rhode Island, bringing his delegate total to 950 of the 1,237 he needs to be no

Media 120

Media Infographics Social Media Trends 120

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications