Onclusive

NOVEMBER 1, 2016

Roughly five years ago, AirPR set out on a journey to change the way the PR industry thinks about and measures the impact of PR. Along with my co-founder Raj Sathyamurthi, my founding team members Rebekah Iliff and Patrick Liang, and a growing team of more than thirty engineers, sales people, customer success managers, and […].

Engineering 305

Engineering Measurement Industry Trends 305

Cision

NOVEMBER 1, 2016

During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. Yet, despite his enthusiasm for this integrated approach, one of the attendees lamented it’s too bad they’d never convince his executive team to implement it. It makes me crazy when I hear this, which unfortunately is pretty often. Although they are worded differently each time, the reasons a PESO model just won’t work in someone’s organization boil down to: This is naive and inexperienced thinki

How To 230

How To Software Analytics Google 230

Ronn Torossian

NOVEMBER 1, 2016

What’s happening out in North Dakota? Well, that seems to depend on who you ask. What isn’t in dispute – possibly the ONLY facts not in dispute – is that an oil company wants to build a pipeline and members of multiple Native American tribes are trying to stop it. Members of the First Nations, whom the media simply dubbed “The Protesters” are arguing that the oil companies are trying to build the pipeline across sacred tribal land.

Blogging 214

Blogging Company Media Crisis 214

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2016

Every industry has its jargon, and PR is no exception. Some industry-speak can be overblown and annoying, used solely to show how “in-the-know” one may be. However, other words and phrases are important and necessary shorthand to get the job done. We all know how much the business has changed since its beginnings in the early 1900s. We no longer use a literal “clipping service” , we don’t care if a contact’s name is in your Rolodex , or if anyone is using 

Publicity 150

Publicity Media Training Interviews B2B 150

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

NOVEMBER 1, 2016

She doesn’t have any Twitter followers. She doesn’t have a Facebook page or Snapchat account. She has never published a blog post, or an article for a leading association of business communicators , or given a formal presentation. Yet people like her influence consumer spending to the tune of $1.2 trillion. In recognition of that influence, some of the biggest CPG brands in the world put cartoon characters on cereal boxes and pay retailers to stock these on shelves below the average adult’s w

Marketing 99

Marketing Study Survey Content Marketing 99

Beyond PR

NOVEMBER 1, 2016

This blog post has been formatted to fit your screen. Whether you are viewing this blog post on a laptop, tablet or mobile phone, you expect it to appear properly and specifically formatted for your device. Rarely do you think about this, unless a website’s content isn’t displaying properly. There is nothing more frustrating than trying to view a webpage on a mobile device that is not mobile friendly.

Web 74

Web Mobile SEO Technology 74

Solo PR Pro

NOVEMBER 1, 2016

What’s In, What’s Out. This is a guest post from Solo PR PRO Premium member, Daria Steigman. Many years ago I was asked to develop a marketing package for the environmental practice group of a large, Washington-based, law firm. I interviewed all the partners, developed a profile of the practice, and wrote biographies that turned their experience from a listing of major cases into a description of their accomplishments.

Product Launch 56

Product Launch Interviews Print Writing 56

Stern + Associates

NOVEMBER 1, 2016

You have a communications plan. You’re doing all the “right” things. Checking off your list of tactics. Getting “results.” But the wins aren’t the home runs you envisioned (or promised. The post 5 Signs Your Communications Strategy Needs a Makeover appeared first on Stern Strategy Group.

Strategy 54

Strategy Communications Groups Marketing 54

Ishmael's Corner

NOVEMBER 1, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Today finds me in Singapore with my wife Heather and my parents celebrating the Agency’s 20-year anniversary of expanding to Asia. A quick back story — I wanted to open an office in Asia in 1994, but couldn’t muster the guts to hit the go-for-it button.

Storytelling 101

Storytelling Communications Publicity Infographics 101

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MaccaPR

NOVEMBER 1, 2016

After a decade in marketing communications, not much surprises me, but recently I was surprised – in the best way – by an unlikely source: a pet food delivery company. Chewy.com , a Dania Beach, Fla.-based online retailer, long ago won me over with impeccable customer service, fair prices and handwritten holiday cards. But I was transformed from happy customer to brand advocate after being on the receiving end of the company's “surprise and delight” campaign.

Strategy 71

Strategy Brand Branding Retail 71