Tue.Aug 30, 2016

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Does Your Crisis Scenario Plan Need Some Love?

Cision

A few years ago, many of us would not have envisioned a world where Twitter, Facebook Live and large-scale community gatherings would have such an impact on the way crises develop. Yet, this is our world today and our “new normal” as communicators and crisis management teams. So how do we prepare our clients and our organizations for the daunting task of handling the unknown and unexpected?

Crisis 220
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Creating a Company Video That Actually Tells a Story

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. On a charitable day, I would characterize most company videos as dreadful. Consider what happens when you go to an event, meet a new person and that person launches into a soliloquy of “me, me and in case you missed it, here’s more about me.

Video 134
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APR – The Beginning of a Lifelong Journey

PRSay

via Learning Club. My APR journey began when I attended an informational meeting following a Nebraska PRSA regional conference. The APR chair explained the process of applying, preparing and presenting your Readiness Review questionnaire and Readiness Review portfolio to a panel of APRs, and finally sitting for the Examination for Accreditation in Public Relations.

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Getting Placements in a Non-Stop News Cycle

Shift Communications

To my old school PR friends, we have been here before. Every four years the world stand stills and all eyes are on the candidates. On a given day, The New York Times published 492 articles online; of that number, 60 were dedicated to the election. Now, look at the last month alone; we were inundated with non-stop coverage of the Olympics and let’s not forget that JoJo from the Bachelorette picked her true love just a few weeks ago.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Old Dogs/New Tricks and the APR

PRSay

I’ve never been one to put a ton of stock in letters behind one’s name. It’s probably something to do with my Pentecostal roots — a fundamentalist religion (as conveyed to me from birth three times a week and every day during the weeklong summer tent revival) that decried the sin of pride. Ten years as a print journalist didn’t push me toward grad school, and even when I entered the public relations field, I continued to cling to my spot on the sidelines, focusing on tactics rather than a wider

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3 Ways to Reach Campus Media with Content They Care About

Beyond PR

Want to reach higher education students with your content? You know this generation – the most likely to own a smartphone (89%); least likely to listen to the radio (at least in the traditional sense) (31%); and most likely to shop online (53%), all according to a guide from students at the University of Southern California’s online MS in applied psychology – and they’d know; they are students, after all.

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Snapchat has a few tricks up its sleeve: what to expect from the next updates

PR in High Definition

You may have heard about Snapchat making headlines in relation to recent celebrity spats: Kim Kardashian recently busted Taylor Swift on a lie via the platform ; Selena Gomez publicly apologised to ex Justin Bieber through a snap ; even the elusive Beyoncé and Jay Z have made an appearance on the app. However, Snapchat is more than just a public arena for celebrities to air their dirty laundry or conduct their feuds.

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Your Social Media Marketing Strategy Isn’t Complete Without This

Stern + Associates

It’s not enough to hope your posts reach the right people and stick; with an informed social media marketing strategy in place, you’ll know. The post Your Social Media Marketing Strategy Isn’t Complete Without This appeared first on Stern Strategy Group.

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Mastering the Facebook Pixel for More Profitable Ad Campaigns

Solo PR Pro

Without a doubt, one of the biggest and most common mistakes that brands make when it comes to Facebook Advertising is choosing the wrong campaign objective from the start. And let’s be clear – this is a mistake that’s costing you money. Facebook is literally asking you what results you’d like to get from your ad campaign so that they can use their super sophisticated algorithms and billions of data points to auto-optimize your ads in order to make them as profitable as possible.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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PR Tool of the month: Buzzsaw

PR in High Definition

Since discovering Financial Times journalist Lucy Kellaway’s Guffipedia we’ve been keen spotters of company buzzwords. From ‘chief pollinator’ and ‘cognitive walkthrough’ to ‘solutioneering’ and ‘sweat the footprint’, there’s plenty of offending words and phrases that are a complete turn off to journalists in PR writing. While many PRs are accustomed to proof reading work, or having their own work proofread to eliminate and avoid using these kinds of phrases, some do get missed.

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Blockchain: Securing the Narrative

Where the Fishermen Ain't

When I talk to people in the communications, marketing, and public relations fields about the relevant implications of blockchain technology, I ask them the question "What do you think you and your stakeholders could do with a single, permanent, shared and survivable version of digital truth?". To be honest, this question scares nearly as many people as it excites, which is usually a very good sign of an imminent, important shift.

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PR Planning: Top tips to know your customer

PR in High Definition

It’s a well-known fact amongst PRs that many consumer lifestyle publications start writing their Christmas editions in mid-summer. Come October, it’s too late to pitch those Christmas stories, even though they might seem more relevant once summer has faded away. PR campaigns – and budgets – are similar. Organisations which run to a calendar year will usually begin thinking about their next financial planning period in August and September, so that budgets can be confirmed, details firmed up and

Mobile 48
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A Must-Read List For PR Agencies

ImPRessions - Crenshaw Communications

Between developing media strategy, taking meetings and writing press materials, the typical public relations team is crazy busy. However, no matter how hard you ply your craft, setting aside time each day for a few important reads is essential to staying current and making relevant PR decisions. We polled some peers and put together what we feel constitutes “must-reads” for those in consumer and B2B tech PR.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Hand Gesture Glossary

PR in High Definition

‘The Bunny’, ‘the Forehead Tattoo’ and ‘Pocket Rockets’ are terms coined by Bloomberg for Donald Trump’s abundance of hand gestures. Every good communicator knows that 93% of communication is non-verbal – made up of 55% body language and 38% tone of voice. Hand gestures are a big part of the body language which is why the Firefly Communications team is appreciating this glossary of gestures for critical decisions.