Wed.Oct 19, 2016

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Why ‘Ghosting’ Is the Scariest PR Faux Pas

Onclusive

Disappearing into thin air or “ghosting” on a friend, stranger, or blind date with whom you have plans is one thing. But vanishing on a colleague or professional partner is a whole different kind of scary that can really chip away at your credibility. In celebration of this spooky month, we’re exploring how even the […].

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4 Questions to Kickstart Your Influencer Marketing

Cision

Audiences are more likely to run away from your messages than run towards them. Why? They’re bombarded by one content tsunami after another and it’s exhausting. To break through the noise and win trust, nearly two-thirds of marketers now allocate budget for influencer marketing. But not everyone is doing it right. Last week, we turned to Cision’s Heidi Sullivan and Rock the Status Quo’s Carrie Morgan for help.

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Hot Spots to Consider While In Indianapolis

PRSay

Learn more about the PRSA 2016 International Conference or register to attend. As PR professionals, we love a good accolade and understand that third-party validation speaks volumes. This year’s International Convention host city is earning one after another. Travel + Leisure just named Indianapolis to their “America’s Favorite Cities” list. Condé Nast Traveler named Indy to its “Best Places to Visit This Summer” list alongside international bucket list destinations, claiming it “the most und

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Pressure Test: Answering Reporters’ Questions When a Crisis Hits

Beyond PR

It’s been said and proven time and time again – the best way to handle a crisis is through proactive preparation, not reactive answers. And while preventing a brand damaging event can’t always be avoided, the way your brand reacts to the media when they catch you off guard or ask tough questions can impact the outcome of the conversation. Think of it like Jon Taffer’s Bar Rescue Pressure Test – intimidating inquiries can cause you to cave, reveal cracks in your plan, and potentially

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why has pharmaceutical PR been slow to embrace social media marketing?

ISEBOX

Read Time: 2 minutes. It’s Pharmaceutical PR 101: Speed matters in healthcare communications. The FDA’s drug approvals track record indicates that many meds given the thumbs up are developed by competing companies … for the same condition, reallyclose in time. You’re playing beat the clock against the competition in an attempt to get your awesome multimedia content out the door first and win the race.

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Why Your Communications Plan Needs a Reality Check

Stern + Associates

Visionary concepts and grand ideas have their place, but above all else, your communications plan needs to be founded and grounded in the real world. The post Why Your Communications Plan Needs a Reality Check appeared first on Stern Strategy Group.

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Social Hashtag Campaign Is A PR Winner For Excedrin

ImPRessions - Crenshaw Communications

Tying a brand to a big news story is a time-honored public relations tactic for earning media coverage. Sometimes it’s about a fast-breaking event, like a data security executive commenting on a major hack. Often there’s a narrow window of opportunity to ride the wave. Then there are stories that dominate over months, offering more time for planning and programming, like – well, the U.S. presidential election.

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Why Marketing Pros Should Care About the Dark Web

David PR Group

Many marketing pros have no interest in technology, and when I bring up subjects like the deep web and the dark web, their eyes glaze over and they quickly reach for their phones. But after researching online reputation issues for my new book How to Protect (Or Destroy) Your Reputation Online , I can say with absolute certainty that marketing professionals who ignore the deep web and the dark web do so at their organization’s or their client’s peril.

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