The Proactive Report

NOVEMBER 14, 2016

One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. Last week Tina McCorkindale, president and CEO of the Institute for Public Relations, a non-profit that does PR-related research, shared her insights on data and how beneficial it can be in the world of public relations.

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Shift Communications

NOVEMBER 14, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a more data-driven PR professional.

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Ishmael's Corner

NOVEMBER 14, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s my birthday today. As my family and friends know, I’m not a big birthday guy. This has nothing to do with the annual reminder that more grains of sand in the hourglass have sifted south. Instead, it’s a byproduct of being a closet introvert.

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Writing Storytelling Communications Publicity 95

Waxing UnLyrical

NOVEMBER 14, 2016

Today’s #Social PR Spotlight shines on Sean Sorita, who became a Social PR Virtuoso in May 2016. What really impresses me about Sean is not just his determination to secure a good entry-level PR position, and realizing he needs to keep his skill set updated (hence the Virtuoso Master Course) in order to do so, but his cheerful outlook on life.

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Insurance Insurance Course Television 64

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Katie Paine's Measurement Blog

NOVEMBER 14, 2016

Happy November! Here’s a new round of “Got 5 Minutes? Here are 5 Links to Check Out” : 1) “You Don’t Need Big Data — You Need the Right Data” by Maxwell Wessel An article about “how the size of the data isn’t the most critical factor.” Read More Why you should read it: It […]. The post Got 5 Minutes? Here are 5 Links to Check Out appeared first on Paine Publishing.

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Big Data Data 47

Cision

NOVEMBER 14, 2016

Origin might not matter as much as which app executes best. – Josh Constine, comparing Instagram Stories and Snapchat for TechCrunch. A few months ago Instagram released its new feature, “Instagram Stories.” By their own admission, Instagram Stories is a derivative of Snapchat Stories (which were introduced three years prior to IG’s version ).

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Instagram How To Film Resources 255

Mindful Marketing

NOVEMBER 14, 2016

By Seedepth. Our Founder & CEO, Christine Perkett , has been busy on the speaking circuit lately. If you’re looking for marketing and branding insights, you may find interest in her speech from INBOUND16. INBOUND is Hubspot’s infamous martech conference that “fuels the passion that drives the most innovative and successful business.” The conference also featured celebrity speakers like Anna Kendrick, Alec Baldwin and Serena Williams.

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Brand Branding Conference Small Business 54