Tue.Jan 16, 2018

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Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

Deirdre Breakenridge

The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. Cameron is also the founder of The Thriving Collective and creator of The Impact Diaries. He’s developed a helpful checklist with 47 different ways you can make a greater impact, from your own health and well-being to your business and to how you app

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Amazon Sees a Winner With Streaming Football

Ronn Torossian

The future of streaming is now, and everyone is trying to figure out a way to cash in. One of the biggest movers and shakers in the market is Amazon. Bezos’ Prime service started out as discounted shipping and other perks for members, but it has grown into a major player in the streaming media marketplace. As with most streaming services, Amazon started with canned content from other providers, then slowly added scripted programming made in-house.

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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

An anonymous quote tells us, “A mistake should be your teacher, not your attacker,” and those in public relations would be wise to remember it when something goes awry. As most PR people know, even the most meticulously planned programs are vulnerable to mistakes. Though the first instinct may be to panic and scramble, most missteps aren’t fatal, and many offer lessons for the next time.

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Embracing Language as a Storytelling Tool for PR in 2018

PRSay

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs. Translated “The Aeneid” (at least some of it). Today, if I’m in Italy, I can interpret words on ancient monuments.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around

Sword and the Script

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. If this sounds like semantics, it is not. Campaigns are how every marketer is trained to think. We have an objective – revenue, leads, takeaways or retentions – and we backwards plan from there. Campaigns have a start date…and an ending date.

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What Are Ceremonial Special Events?

HMA Public Relations

We often seek co-promotional opportunities for our clients, similar to how Arizona athletes show support for other teams by participating in special events. [Click below for more]. The post What Are Ceremonial Special Events? appeared first on HMA Public Relations.

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14 ways to save money with a PR firm

Axia PR

Every company wants to save money. However, no company ever grew from cutting its public relations efforts. There are smarter ways to save.

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The Case for Consistent Business Development

Solo PR Pro

Independent consultants strike out on their own for a number of reasons from wanting more life balance to being burned out on the politics of corporate work. Yet, on day one, all are confronted with the reality that to be in business, you need clients. Getting that first client is only the first step. To sustain your business, you will need a steady supply of new business.

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Professional Speaker Academy – Is it for you?

wiredPRworks

Always wanted to take the stage as a professional speaker? In 2006, I had the dream to build out a career as a public speaker. Although I'd been speaking professionally for many years, I wondered what it took to get booked to speak on bigger stages. So, I signed up for NSA Illinois' Speaker Academy. Along the way I learned from the best in the business about how to run a speaking business - on and off stage.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. Do we just dig our credit cards out and pay Mr. Zuckerberg whatever he wants? What are our alternatives? In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing.

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