The “F Word” in Storytelling and Business
Ishmael's Corner
MAY 7, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek. Absolutely. Something more high-brow, like the best-selling novel “A Little Life.” Again, failure underpins the story. For it’s the failure — something going horribly awry, the more pain the better — that creates the tension in a story.
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