Cision

MAY 2, 2016

“Homepages are dead. I think we can probably agree on that.” – Cory Haik, Chief Content Strategy Officer at Mic , speaking on a panel at the Facebook F8 Conference. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” – Emily Bell, writing for CJR.

Mobile 196

Mobile LinkedIn Facebook Google 196

Melissa Agnes

MAY 2, 2016

I often get asked the following question: What should we include in our organization’s crisis management plan? While a crisis preparedness program is far more extensive than simply the plan (the plan being but one component – albeit a very important component – of the program), following are 5 sections I highly recommend should be included within any organization’s crisis management plan or playbook. 5 important elements to include in your crisis plan. 1- Activation guidelines.

Crisis Management 166

Crisis Management Crisis Crisis Communications System 166

Cision

MAY 2, 2016

With more content in the marketplace than ever and attention spans now shorter than goldfish , how can you know what messages your audience will actually pay attention to? Data can tell you. At their recent Cision webinar, “ Cracking the Code to Modern PR Decision-Making ,” Cision’s K.C. Brown and Lone Rock Strategic Communications’ Chris Schein shared how they find insights in data and use them to inform strategy.

Data 160

Data Strategy Communications Measurement 160

The Proactive Report

MAY 2, 2016

Every small business owner is concerned about the bottom line. How to make more sales, be more productive, cut costs and increase the ROI. That, after all, is what business is all about – profit. In this drive to make a profit the focus tends to get stuck on marketing, sales, production and income. Of course those things have to occur. However, there is another part to the sales funnel that most small business owners either don’t understand or ignore – public relations.

Small Business 187

Small Business Course Brand Branding 187

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

MAY 2, 2016

When looking for information around a new brand shoes or a new restaurant popping up in your area, what’s one of the first things you do? Find their Facebook / Twitter or Instagram page. Social media has become a default when getting a first glimpse of your business. How are you portraying yourself on social? Does it align to what your brand image is all about?

Social Media 150

Social Media Media Instagram Facebook 150

Frederik Vincx

MAY 2, 2016

Reading Time: 4 minutes Communication professionals are increasingly turning to the PESO model when planning their PR campaigns. The PESO model, developed by Gini Dietrich, lead blogger at the PR and marketing blog Spin Sucks , identifies the four media types — Paid, Earned, Shared, and Owned — and merges them together. This gives you a framework for maximizing opportunities or identifying gaps in your communication strategy.

Software 88

Software Airlines Corporate Construction 88

PRSay

MAY 2, 2016

You face so many challenges in getting employees’ attention that it’s sometimes hard to know which to address first. And, if you’re planning to attend the PRSA Connect 16 Conference in May, you’re looking forward to learning lots of bright ideas to help you address those challenges. But even if you can’t make it to […].

Conference 62

Conference Employee Internal International 62

Beyond PR

MAY 2, 2016

To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. This week’s highlights include new editors at the New Republic, Newsweek, and Quartz’s Talent Lab, as well as a Q&A with Globe and Mail journalist Carly Weeks.

Media 56

Media Pitching Print Government 56

PRSay

MAY 2, 2016

You face so many challenges in getting employees’ attention that it’s sometimes hard to know which to address first. And, if you’re planning to attend the PRSA Connect 16 Conference in May, you’re looking forward to learning lots of bright ideas to help you address those challenges. But even if you can’t make it to Dallas next month, here’s one simple idea that can make a big impact.

Conference 60

Conference Employee Energy Mobile 60

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Communications

Stern + Associates

MAY 2, 2016

Giggles and pitter-patters of little feet aren’t what you’d expect to echo through the halls of an elderly care community. Then again, fragile, silver-haired men and women, many in wheelchairs, The post What Can Businesses Learn from the Combination of Opposites? appeared first on Stern Strategy Group.

Groups 48

Groups Community Strategy Creativity 48

Waxing UnLyrical

MAY 2, 2016

What does it take to be a “Social PR Virtuoso”? An elite group of Social PR pros found out last year, when I first launched my premiere online course. You can get a taste of that if you sign up for my new, FREE online training on May 13: The Social PR Makeover. And since smart teachers continue to learn from their students, I thought this week I’d showcase some of the Virtuosos… because they really get what “Social PR” is all about. 1.

Training 42

Training Banking Pitching Writing 42

Mora Communications

MAY 2, 2016

Whereas our primary focus is PR and media relations, a client’s website needs to be created in a way that it can maximize interest generated by media coverage. If not, some great opportunities can be lost. A successful public relations campaign combined with a savvy social media campaign can help drive visitors to your site. But once there, you want your site to work for you.

Media Relations 40

Media Relations Study Meeting Technology 40

Flatiron Communications

MAY 2, 2016

Elizabeth Holmes. Donald Trump. Today one of the most astute chroniclers of all things technology threw his former fellow tech scribes under the bus for their inability to separate fact from fiction when it came to the scientific claims of one prickly healthcare startup CEO. I’m talking about Theranos of course, and its beleaguered CEO Elizabeth Holmes whose woes just worsened as a result of a piece posted on Vanity Fair’s website by former New York Times “Bits” columnist

Journalism 44

Journalism Healthcare Technology Reputation 44

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer