Cision

FEBRUARY 26, 2016

In 2015, mobile compatibility and multimedia continued to shape how newsrooms reach and inform their readers, and predictions show no sign of these trends fading. How have traditionally print newspapers made sense of the changing media landscape? We turned to The Washington Post , the D.C. region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers.

Newspapers 131

Newspapers Print Mobile Pitching 131

Marketwired

FEBRUARY 26, 2016

[By Alex Hoag]. As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. Just in the past month many predictions have been made about 2016 PR trends, and a lot of them have overlapping themes. Let’s take a look at some, combined with a few of my own observations.

Trends 105

Trends How To SEO Google 105

Cision

FEBRUARY 26, 2016

Cision’s Media Research team interacts with thousands of media professionals to ensure that our products include accurate contacts and timely information. Ahead of Hollywood’s biggest night, here are a few tips on reaching out to entertainment contacts at the Los Angeles Times. Keep It Simple. Los Angeles Times has insider access due to proximity to Tinsel Town.

Pitching 120

Pitching Television How To Film 120

The Proactive Report

FEBRUARY 26, 2016

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. A recent Tomoson study shows that businesses are making $6.50 for every $1 spent on influencer marketing and that influencer marketing is the fastest-growing online customer-acquisition channel, outpacing organic search and email marketing.

Marketing 100

Marketing Digital PR Groups Radio 100

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Stalwart Blog

FEBRUARY 26, 2016

“If you do not want to be filmed at all you can excuse yourself from the office (or hide under your desk).”. That was direction from Erin Vogelsanger, gap intelligence’s Product Specialist and social media extraordinaire, in advance of the market research firm’s first live stream. We had the privilege of assisting because gap intelligence is a client.

Film 83

Film Groups Twitter Social Media 83

Shift Communications

FEBRUARY 26, 2016

Oh wow ! Surprise! Facebook has finally released the new Reactions globally across the platform and the reactions have varied from like to love. Some have used them haha ’ing their way through crazy memes , crying while watching/sharing Lorde’s powerful David Bowie tribute , then getting angry at a variety of things that I won’t share for fear of driving more anger.

Facebook 78

Facebook Analytics Analysis Data 78

Waxing UnLyrical

FEBRUARY 26, 2016

In the social space, there’s a lot of talk about “community.” We hear it all the time and, rightly so; because community is just that important. Like Rome, however, a community can’t be built in a day. It takes effort and time; two elements that many companies and businesses don’t want to invest in. But community is a funny thing; you’re either all in, or you’re out.

Community 49

Community Construction Twitter Facebook 49

ISEBOX

FEBRUARY 26, 2016

Oktavia is a PR Exec for a large pharmaceutical company. Oktavia and her team are anticipating approval from the FDA for their new drug. And in her vast experience with launching Pharma Campaigns, she knows that she has to maneuver her way through the carnival that is her “Launch Checklist”, as expediently as humanly possible. At a lunch with her boss, Oktavia learns that in 2015, the FDA approved more than 45 new drugs.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Mark My Words

FEBRUARY 26, 2016

Oscar Wilde didn’t say all publicity is good publicity. It was another Irish cause célèbre Brendan Behan who coined the phrase (though he conceded that obituaries are best avoided). If this were true there would be no need for PR. Rather, Wilde wrote that not being talked about can be relatively worse than facing a backlash. For Lord Henry, the aphorism’s mouthpiece in Dorian Gray, to tolerate a degree of gossip and rumour is the necessary cost for a reputation to grow.

Publicity 65

Publicity Film Energy Reputation 65

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications