Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers.

Social Media 166

Social Media Newspapers Pitching Reputation 166

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed. The stability, credibility and widespread usage of newswire distribution networks are a primary reason why communications professionals view them as the backbone of the news dissemination process.

Financial 164

Financial Video Consumer Data 164

Flack's Revenge

JANUARY 19, 2017

I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.

Enterprise 139

Enterprise Resources Software Privacy 139

PRSay

JANUARY 19, 2017

My email inbox is a testament to the fact that many PR professionals are equating busy-ness (a.k.a. the number of pitches they send out) with working hard at their jobs. If only it were that simple! Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. They’re from someone I don’t know, and whom I haven’t seen interacting with our community.

Pitching 111

Pitching Writing Newspapers Social Media 111

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Flack's Revenge

JANUARY 19, 2017

I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.

Enterprise 120

Enterprise Resources Software Privacy 120

The Stalwart Blog

JANUARY 19, 2017

Amidst the debacle of the Chargers’ slithering off to a city that doesn’t even want them, many in America's Finest City missed one small news item this week. San Diego State University’s football team landed in the final Top 25 Associated Press Poll for the 2016 season. . That’s right. We have a top tier football team. What’s more, the Aztecs have always been a better brand for San Diego to embrace.

Brand 83

Brand Branding Leadership 83

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. One of the quickest ways to understand an organization’s reputation is to look at its response to a consumer complaint. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.

Customer Service 144

Customer Service Publicity Insurance Insurance 144

Reputation Us

JANUARY 19, 2017

Here we are, a new year but likely the same old tried and true annual report. Let me guess, a letter from the CEO, message from the board chair and some market insights from the treasurer. Sandwiched in somewhere is a highlight of community service and charitable giving. Don’t get me wrong, many annual report structures are required to meet public reporting regulations and these sections are necessary.

Report 65

Report Infographics Video Financial 65