Tue.Mar 15, 2016

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5 PR Tips For Working With Medium

ImPRessions - Crenshaw Communications

PR and communications professionals are constantly on the lookout for new and useful services to enhance their work. Although Medium , the writing and networking platform, has been around for a few years, it has recently caught fire. What is Medium? Cofounder Ev Williams calls it “a new place on the Internet where people share ideas and stories that are longer than 140 characters and not just for friends.” Anyone with a voice and point of view should consider posting on its well-read

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Why Training Your Employees on Personal Branding is Good PR

Marketwired

[By Jason Mollica] . Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” Yes, there are those who believe that the term is more social-networking style rather than substance. However, a strong personal brand can actually enhance and grow a company internally and externally.

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Free Tip Sheet! The Two Sides of Real-Time Influence

Cision

Thanks to the Internet, all brands have a voice. But with so much non-stop noise, very few are heard. Are competitors drowning out your voice? Help your brand stand out with Cision’s “ 6 Steps for Harnessing Real-Time Influence.” The free tip sheet has the insights needed to reach, engage and mobilize your audience by collaborating with the people who already have their trust and attention: influencers.

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I Miss Tip O'Neill and Ronald Reagan

The Stalwart Blog

So this really isn’t a marketing blog post. Well, maybe it is….kinda sorta. Let me explain. As the head of an agency that proudly serves a wide range of organizations, our mission is to increase their awareness and positive perception to a wider audience. We do so by promoting positive messages and espousing our clients’ virtues without denigrating their rivals.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Cision PAC Software Remains Most Trusted for FEC Filing

Cision

If your PAC filings aren’t compliant with the Federal Election Commission (FEC), you won’t be able to accomplish your goals for growth and participation for your PAC. But how can you best ensure compliance? Trust the software that more corporations, trade associations, membership organizations and labor unions used to file their 2015 year-end disclosure reports with the FEC than any other vendor software: Cision (formerly Vocus) PAC compliance software.

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Behind the Headlines With Stan Steinreich

Cision

If your brand isn’t getting any media coverage, you’re missing out on opportunities to connect with your audience. With a strong media relations strategy, you can widen your brand’s reach and expand its audience, says Stan Steinreich, president and CEO of Steinreich Communications. Stan has extensive experience in getting media coverage for his clients.

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Time Machine Takes Us Back to When The New York Times Launched a Website

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Earlier this year, The New York Times celebrated the 20-year anniversary of its website. My Tuesday post shared a back story leading up to the site’s launch, compliments of Pete Lewis who was the paper’s foreign correspondent for cyberspace at the time.

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Super Bowl Ads Show Why PR Is Needed in the Marketing Mix

PRSay

Haven’t watched the Super Bowl in years. Too much hype prior to the game. No rooting interest in the two teams. Interminable game with far too many long commercial breaks. An over-produced, comical halftime show. For some reason I turned it on this year. I found the game strangely compelling. As for the rest of […].

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PRoust Questionnaire: Gregor Halff

PR Conversations

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as her or his professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Gregor Halff: 1. What are your most striking characteristics as a PR practitioner?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Cold Call Effectively

Solo PR Pro

For many consultants, cold calling evokes the image of a call center with endless rows of telemarketers, “dialing for dollars” on landline telephones. However, cold calling can be an effective business development technique for independent consultants. And gone are the days of cold calling only being done over the phone in this digital age. Although it has its merits, the thought of cold calling can be intimidating for the most seasoned professionals.

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Your Executives’ Reputations Impact Your Brand, Whether You Like It or Not

Melissa Agnes

Image credit: GaudiLab/shutterstock.com. I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. In this day and age, the truth is that whether we like it or not, they are both reflective of one another. And in a crisis, especially a crisis that questions the ethics of either the personal or the professional brand, this reality gets amplified.

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Marketers, Assemble: 9 Superheroes Your Team Needs to Master Your Marketing

Beyond PR

Everyone loves a superhero team-up. Although Superman and Captain America are pretty powerful on their own, they’re even stronger when working with other members of the Justice League and Avengers. Superhero teams show how individuals with distinct strengths, expertise and perspectives can overcome their differences to unite and serve all humankind.

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ROI: Is Marketing Getting Harder or Easier?

Sword and the Script

by Frank Strong. It’s never been to get a message out than it is today. Marketing is surely getting easier. Yet prospects also require more touch points – twice or triple the work – along the buyer’s journey. Marketing is seemingly getting harder. There’s marketing. And then there’s Marketing ROI. Those three little-capitalized letters change the course of a marketing conversation.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.