Tue.Mar 01, 2016

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6 Best Practices for Identifying and Reacting to a PR Crisis

Cision

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” This is both true and very difficult to quantify, which is why research on crisis communication is difficult to come by.

Crisis 185
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5 PR Benefits of Working with Bloggers

ImPRessions - Crenshaw Communications

Often successful PR begins with the perfect pitch idea. It starts by considering all possible channels and the best ways to reach key audiences with your story. Chances are, blogs are high on the list of media targets. Despite predictions that social networks have surpassed blogs in popularity, blogging isn’t dead. More than 42% of Americans regularly follow at least one blog.

Blogging 159
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The Correlation Between Corporate Culture and Successful Crisis Management

Melissa Agnes

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. In other words, the way you choose to look at risk directly impacts the way you respond to risk and the way you overcome it – or not!

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#CreativePR: Get Out of the Media-pitching Mindset

Marketwired

This is post 3 of our 5-part #CreativePR blog series. Stay tuned for posts 4 and 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Behind the Headlines With Greg Mondshein

Cision

Before you even begin creating a communication strategy, you need to have a clear grasp on your industry and your brand’s role in it. Without that knowledge, you won’t be able to reach customers. Greg Mondshein, senior vice president of Hotwire PR, says understanding your brand’s differentiators and how you provide value is key to a successful marketing strategy.

More Trending

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PREthics: Social Media and Reputational Risk

PRSay

A lot has changed in just a few years. Not long ago, the discussion of social media and reputational risk focused internally on what the company was doing to “be social.” Today, reputational risk continues to score as one of the top risks with executives, but the c-suite conversations are beginning to shift from what […].

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#DigitalPR Twitter Chat with Katie Paine

The Proactive Report

This DigitalPR chat took place on Friday, February 26, 2016. Our guest today on the #Digital PR Twitter chat is Katie Paine. You can follow her on Twitter @queenofmetrics. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Is that occurring? “Don Bartholomew’s blog, MetricsMan , was a must-read for anyone trying to understand and implement best practices in PR measurement – not just because of how articulate and gifted a writer Don was, but because of how h

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How to be a Media Expert

Shift Communications

I Feel the Need, the Need to Read. Clients expect us to be media experts. The only way to deliver on this is to actually ingest the news on a daily basis. When I’m interviewing a prospective candidate for a junior-PR position, my go-to question every time is “what do you read?” It’s a simple question, really, but often it’s the question that trips folks up the most.

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Facebook’s Doomed “Yay Button”

ReimaginePR

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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10 Charts from the Silicon Valley Index that Caught My Attention

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Joint Venture Silicon Valley is incredibly thorough in putting together its annual index on Silicon Valley. Perhaps too thorough. Reviewing the 100-page document might be best described as a trudge. To save you the time of plodding through the pages, here are the CliffsNotes.

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Is sharing third-party media articles via social a solid strategy for brands?

Communications Conversations

Does this sound like a familiar dilemma? “Should we continue sharing articles to third-party sites? I mean, every time we share one we get above-average engagement on Facebook and LinkedIn!” It’s becoming a fairly common question I’m getting from clients and colleagues in recent months. So, I thought it might be worth further exploration and thought.

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Company that Wrote the Book on Crisis Comms Adds New Chapter

Sword and the Script

by Frank Strong. Johnson & Johnson turned crisis comms heads recently with headlines like this one from CBS News: Johnson & Johnson ordered to pay $72M over cancer death. Numerous news reports say a jury made the award in a civil case after considering allegations that some of the company’s baby and personal hygiene products contain carcinogenic ingredients linked to cancer: At trial, Fox’s attorneys introduced into evidence a September 1997 internal memo from a Johnson & Johns

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Spotting a Problem Client Before It’s Too Late

Solo PR Pro

Overly challenging clients can be the bane of the existence of any consultant regardless of whether they’re relatively new to the solo life or a highly seasoned pro who’s been in business for decades. Difficult clients are not only unpleasant but can hinder your ability to get the job done and successfully accomplish what you were originally hired to do in the first place.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Morphing From PR Pro to Businessperson

prTini

I’m a PR person. Well, I was a PR person. Today, I’m a businessperson. Actually, I’ve been a business owner for 6 years, but it wasn’t until recently that I completed my transition from PR pro to businessperson. My obsession with media lists and Twitter lists has (mostly) been replaced by an obsession with forecasting spreadsheets and business development pipelines.

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The Secrets to Successful Pitches: Q&A With Michael Smart

Cision

With more and more people pitching reporters every day, your pitches may be falling under the radar. So how can you make reporters pay attention and respond? You need to adjust your tactics and learn “ The New Rules of Media Pitching.” At his recent webinar, media pitching coach Michael Smart shared his tips for creating newsworthy pitches, engaging with reporters on social and identifying the outlets your media list may be missing.

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Best of #PRprochat Launched on SlideShare

Rock the Status Quo

Because they’re packed with so much valuable knowledge, we’re doing something new with our Twitter chats to give you a fast, easy read. We’re repurposing our favorite tweets –the smartest ones–into a short, simple “Best of #PRprochat” summary on SlideShare. There are a few tweaks and improvements still happening, but I thought I’d share one with you.

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Best of #PRprochat Launched on SlideShare

Rock the Status Quo

Because they’re packed with so much valuable knowledge, we’re doing something new with our Twitter chats to give you a fast, easy read. We’re repurposing our favorite tweets –the smartest ones–into a short, simple “Best of #PRprochat” summary on SlideShare. There are a few tweaks and improvements still happening, but I thought I’d share one with you.

Twitter 100
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission