ImPRessions - Crenshaw Communications

MARCH 21, 2017

Uber may top the current list of major companies with public relations worries. Its controversial CEO just keeps stepping in it, and even when he doesn’t, the bad headlines keep on coming. The most recent news heralds the departure of company president Jeff Jones after a mere six months on the job. But while competitors may be sharpening their knives for Uber while the brand is down, there are some concrete steps a company can take to mitigate a crisis, rehabilitate its image and even emer

Airlines 136

Airlines Reputation Product Launch Crisis 136

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. KPMG’s 2017 On the Board’s Agend a report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams.

Reputation 140

Reputation Crisis Social Media Google 140

5W PR

MARCH 21, 2017

It’s been a week since brands and companies from across the globe unveiled their newest launches and innovations at Natural Products Expo West 2017. The dust has settled—though there may still be some sand in my suitcase from my West Coast jaunt—which means, it is time to reflect. So here goes, I’ve got my nitrate-free beef jerky and no preservative-added beet chips at the ready (spoiler alert: two huge trends) to fuel this recap.

Hotels 90

Hotels Trends Energy Consumer 90

Communications Conversations

MARCH 21, 2017

Go ahead. Google the phrase “Social media training Minneapolis.” What comes up? A couple academic institutions attempting to pull it off. A handful of agencies. And an Eventbrite list. In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Where are they? Why isn’t anyone doing this?

Media Training 68

Media Training Training Social Media Media 68

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stern + Associates

MARCH 21, 2017

In today’s digital world, it is imperative for every brand – businesses and individual thought leaders alike – to have a strong online presence. Well-developed and high performing websites. The post 6 Reasons Why Website Performance Matters appeared first on Stern Strategy Group.

Groups 69

Groups Strategy Brand Branding 69

Mark My Words

MARCH 21, 2017

Next week Theresa May will be writing to the European Council to declare her intentions to initiate Britain’s withdrawal from the EU. The resounding message of last year’s referendum –for right or wrong- was the country’s desire to ‘take back control’. The message was an alluring one. We have long been told we live in a world of untameable forces. Globalisation cannot be stopped.

Social Media 60

Social Media YouTube Google Media 60

Solo PR Pro

MARCH 21, 2017

This post was originally published at Words For Hire and has been updated with additional information. I am convinced that if aliens invaded the earth, they would eat the communicators first. This belief has been shaped by years of watching public relations and marketing functions get cut when organizations are looking to save money. I watched the slash and re-staff cycle throughout my career and as an independent have seen the same logic applied when companies slash budgets or eliminate outsour

Case Study 45

Case Study Measurement Strategy Crisis 45

PR 20/20

MARCH 21, 2017

Editor's note: This post originally appeared on the Marketing Artificial Intelligence Institute's blog. Check out more posts like it here. Marketing automation platforms have transformed the industry over the last decade, making marketers more efficient, productive and successful. But, the great irony of marketing automation is that it’s largely still manual.

Marketing 42

Marketing Analytics Analysis Technology 42

Norton's Notes

MARCH 21, 2017

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running. They have very kindly allowed me to re-share this with you here on my blog, I hope you like it. Can you tell us a little bit about yourself and what made you start writing your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

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Communications

Cision

MARCH 21, 2017

In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust. Combined with shakeups at many prominent news organizations (outlined in the below timeline), the media is a state of flux — working to rebuild trust amid declining budgets, shifting perso

Infographics 280

Infographics Industry Media Consumer 280