Cision

JULY 12, 2016

Your audience is no longer consuming content in the same ways they once did. So how can you ensure you reach them? Joanna Brahim, vice president of communications at the Smithsonian Channel, says brands need to adapt by promoting their content in new ways. In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry.

Television 181

Television Crisis Crisis Management Fashion 181

ImPRessions - Crenshaw Communications

JULY 12, 2016

The summer heat here in the Northeast has us thinking about the instances when it’s crucial to keep your PR cool. The scenarios are numerous — it could be in the midst of a live TV segment that’s going awry, a much-anticipated launch event where things aren’t working out the way you planned, or any number of small grievances that threaten to get you and your public relations team hot under the collar.

Energy 152

Energy Reputation Blogging Technology 152

Melissa Agnes

JULY 12, 2016

Earlier this month, a portfolio manager at a large hedge fund, Moore Capital Management, was fired for having thrown what was labelled as a “Wolf of Wall Street-style pool party” that garnered a lot of (negative) attention on social media and within the press. To paint a picture of this 4th of July party in the Hamptons, the party was reported by CNBC to have “featured showers of Champagne, throngs of young people milling around the house and dwarfs with Champagne guns” B

Crisis Management 0

Crisis Management Crisis Employee Ethics 0

Cision

JULY 12, 2016

To connect with your audience, you need to break through the noise and make an impact. But how? Start building a social PR framework. At her recent webinar, “ Unleashing The Power of Social PR ,” Shonali Burke shared tips on how to build and motivate your community by using social media effectively. Shonali answered many webinar attendees’ questions, but she wasn’t able to get to them all.

B2C 139

B2C B2B Strategy Instagram 139

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Stuart Bruce

JULY 12, 2016

Despite only officially being available in Australia, New Zealand the USA Pokémon Go has taken the world by storm. So how is the PR and communications world responding? I’ve seen a couple of great examples. The first is this fantastic tweet from the Trades Union Congress, which is the federation of most UK trade unions. Find pokéballs at @The_TUC HQ on #PokemonGo.

Communications 91

Communications Hotels Instagram Employee 91

Sword and the Script

JULY 12, 2016

What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. The typical things that come to mind, at least in the B2B tech sectors, might range from data breaches to product recalls and from acts of nature to tragic accidents, but research out of the UK adds one more thing: upper management.

Leadership 61

Leadership Crisis Study Crisis Communications 61

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Perfect—you’re right where you should be. You’ve landed on a simple, yet effective, guide to optimizing your next masterpiece. In this post, we'll cover crucial keyword research tips, how to select terms, what elements to optimize within an individual post, plus a bonus tip at the end.

SEO 44

SEO Blogging Web Writing 44

Solo PR Pro

JULY 12, 2016

Solo PR Pro is taking July off from our bi-monthly Twitter chats, however we are gathering on other platforms. On Wednesday, July 13 at 1pm ET, we invite you to j oin our blab discussio n with Solo PR Pro member, Aaamaal Abdul-Malik. This integrated communications strategist is the founder of THESAURI PR, and Ph.D candidate in Industrial/Organizational Psychology with research interests in Human Behavior, Prejudice and Discrimination, and Advocacy Group Dynamics.

Publicity 40

Publicity Twitter Groups Consumer 40

prTini

JULY 12, 2016

At Geben, delivering our clients the highest quality results is top priority for employees and for the company as a whole. So it is important to create a culture that allows for our employees to work when and where they are most productive. If you’re familiar with our House Rules , you know #5 is Design your day. What does this mean, exactly? “Design your day” means identifying ways to structure your day or week in a way that maximizes energy and productivity.

Energy 36

Energy Employee Creativity Exercises 36

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Solo PR Pro

JULY 12, 2016

Solo PR Pro is taking July off from our bi-monthly Twitter chats, however we are gathering on other platforms. On Wednesday, July 13 at 1pm ET, we invite you to j oin our blab discussio n with Solo PR Pro member, Aaamaal Abdul-Malik. This integrated communications strategist is the founder of THESAURI PR, and Ph.D candidate in Industrial/Organizational Psychology with research interests in Human Behavior, Prejudice and Discrimination, and Advocacy Group Dynamics.

Publicity 40

Publicity Twitter Groups Consumer 40

Norton's Notes

JULY 12, 2016

The world’s defacto professional B2B social network LinkedIn has changed the landscape of business networking, and with the recent buyout by Microsoft , is only likely to grow in influence and be added more and more to our daily life. I am going to be honest here and say I like some of LinkedIn and I hate other aspects of it. I think Microsoft could really help make the platform better by spending a bit of time on reducing the spammy nature of it.

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0

Ryan Foran

JULY 12, 2016

If you're not on Twitter , you should pick up your rotary phone and call for help immediately! Or, just watch my screencast tutorial below which will walk you through all the basics. Twitter is one of the most powerful tools a communicator and professional in any field can have at their disposal. The networking alone is worth your time to invest. As George Couros ( @gcouros on Twitter ), author of the Innovator's Mindset, recently said in his keynote address at the Arcadia Innovation Summit , "I

Twitter 20

Twitter Tools Communications 20