15 questions to ask when hiring a social media partner

How do you know what to look for in a social media management firm? Here’s what you should ask any agency you consider hiring to manage your social channels.

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Nearly a third of the world uses social media regularly, and 92 percent of marketers claim it’s important to their business.

However, many organizations are too busy to focus on bringing social media marketing into the fold; instead they outsource their social media management to outside firms.

It’s important to make an informed decision before hiring a social media agency or consultant.

These questions will give you a strong understanding of exactly what they’ll provide, what your involvement would be and how the two of you would work together.

1. Who will be managing my social media account(s)?

When you talk to an agency or firm about managing your business’ social media marketing, make sure you ask who will manage your account(s). Will they have a dedicated team member focused on your company or will they have a few people working on it? Who do you contact if you have questions or new information about your business?

2. Do you develop a social media strategy? How do you do this?

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