Four marketing myths debunked!

Every industry has it set of myths that have stuck around throughout the years, despite evidence to the contrary. Marketing is also a victim of folklore needs to be addressed. Sometimes word of mouth can get out of hand by distorting knowledge and creating ideas that are not based on facts or reality.

When these myths start to inform our thinking and our actions, that’s when it becomes a problem. Misconceptions about common marketing practices can lead to misuse or even complete abandonment of marketing tools. As we say our goodbyes to 2018, let’s also bid farewell to the myths that are incorrectly influencing our decisions. Here are four marketing myths that need to be debunked:

Marketing Myth #1: Content marketing is only beneficial for some businesses

Content marketing is the new buzz marketing term – and for a reason. This year, Zazzle Media conducted a State of Content Marketing Survey, which highlighted the power and the rising popularity of content marketing. It would be a shame if any business missed on the opportunity to leverage content marketing just because of the niche you’re working in.

No matter what industry you’re working in, it’s important that your competitors aren’t dominating the search engine results page, also known as SERPs. If they are, then it would be a highly educated guess to assume they are conducting content marketing. Even if you’re industry is niche, content marketing will only help, especially when competitors are involved!

Marketing Myth #2: Creativity goes down the drain when working with a brand

When working for a campaign for a brand, there can be a lot of rules and red tape. Sometimes it feels like things take forever to get done because you need a long list of people who need to sign off on your idea. If there’s a compliance team involved on top of that, then the process gets even longer.

Things like this can feel like a damper to creativity, but this doesn’t have to be the case. Creativity is the driver of brand marketing and brands that embrace the out-of-box thinking of their marketing teams are more likely to get ahead.

Marketing Myth #3: Publicity isn’t necessary for good products

There are so many good products out there – especially today when creative and innovation are at an all time high. Some people tend to think that creating a product is enough if the product is exceptional. While step one is definitely to create a good product, without the right publicity, it will be extremely hard for the public to know or appreciate the product.

The current market is extremely saturated with a high volume of new products coming into the market everyday. Brands that don’t put in the time, effort and money to support their products with social media and marketing tools won’t be able to take full advantage of the tools available to them to allow for maximum exposure and sales.

Marketing Myth #4: PR is only for crisis situations

While crisis management is one of the functions of PR, it’s a lot more than that. The idea that PR only comes in when the going gets tough is false. PR also works at promoting a positive brand identity and creating widespread brand awareness. If all your PR team is doing is putting out fires, without working on brand awareness, then it won’t look so good to outsiders.