Infographic: 11 essential skills marketers must hone

As the number of tasks brand managers are expected to tackle continues to grow, this guide shares essential techniques these nimble communications practitioners must master.

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Ragan Insider Content

Marketers must be willing—and able—to adapt and grow in their profession.

Lines continue to blur between marketing, PR and social media management. The content landscape remains crowded and technology is developing at a breakneck pace.

More than ever, “brand manager” is an all-encompassing job title that includes tasks such as social media management, tracking data, crafting engaging content and driving conversions.

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