ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

When a public relations firm signs a new account, excitement is in the air. Take a little time to celebrate, then let the real work begin. And that work starts with a strategic plan. To craft a killer PR plan, here are some steps to consider before you begin. Establish a baseline. A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same.

Writing 130

Writing Comparison Product Launch Leadership 130

Steve Barrett on PR

FEBRUARY 17, 2017

As the world's largest PR firm reports its lowest annual growth for seven years, everyone in the agency sector is retooling for an integrated and converged future in a bid to avoid becoming marginalized.

Agency 74

Agency Report 74

Waxing UnLyrical

FEBRUARY 17, 2017

We had a boatload of fun this past weekend, during my 3-hours-in-3-days mini-training extravaganza, “Lift Off!” We played hard AND worked hard. In fact, it was SO much fun that people were actually asking for more homework and training! Done. Via a quick (and FUN) exercise, I’m giving you another opportunity to participate in the book giveaway I announced last week.

Training 75

Training Exercises Banking Groups 75

PR in High Definition

FEBRUARY 17, 2017

This month, we were all taken on a trip down obsolete technology memory lane by the Telegraph, with its round-up of technologies most kids today wouldn’t recognise. There was plenty to take us back. Who can forget the time when Floppy Disks ruled the world, or when you had to gather around the answering machine to record a family joint message. I still have my original GameBoy and GameBoy colour, and they both work, with commuters casting me weird envious glances on the train.

Technology 48

Technology Wireless Film Radio 48

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR in High Definition

FEBRUARY 17, 2017

“I am ready for my close-up”, said Norma Desmond in Sunset Boulevard. With the increasing influence of video in marketing content, this phrase is relevant to many these days. We all have our chance at our 15 minutes – or perhaps 15 seconds – of fame, if we want it. That said, not all of us want it, and for many the thought of being filmed is daunting and let’s be honest – is anyone ever really ready for a close-up?

Video 48

Video Film Interviews Retail 48

PR in High Definition

FEBRUARY 17, 2017

Since the elections in November, President Trump has publicly attacked over 60 organisations (and counting)—including Microsoft, General Motors, BBC, Boeing and Sony—putting marketing and PR teams on the defensive to protect their brand’s reputation and share prices. Brands that cooperate with the Trump administration have faced immediate and widespread backlash.

Strategy 72

Strategy Brand Branding Employee 72