Sat.Aug 13, 2016

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How PR can Put the Search Back in SEO [UML]

Sword and the Script

It seems to me that no single on-page SEO technique matters insolation. In other words, one web page or blog post that isn’t perfectly optimized isn’t going to make a difference one way or another. So a PR pro shouldn’t sacrifice good copy just to stuff a keyword in a headline for force fit a link. People read copy and search exists to deliver it to people in response to queries.

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