Tried and True Media Relations Best Practices [UML]
Sword and the Script
JULY 30, 2016
I’ll often use the first draft of a press release for a pitch. This works for two reasons. First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. Second, press releases often go through such machinations that the first draft rarely looks like the final. What comes out of grinder is usually the result of compromise by a committee of reviewers.
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