Cision

NOVEMBER 15, 2016

When tech expert Katie Linendoll dishes on her favorite trends in technology, people pay attention. Among her top favorites is “not-com” domain extensions. These are the hundreds of new options to the right of the dot in a website URL. Yep, hundreds. New endings such as ‘dot-photography’ (.photography), ‘dot-guru (.guru) and ‘dot-wtf’ (.wtf) are gaining momentum as one of the hottest digital trends because they allow you to design a website URL that is m

Trends 263

Trends Leadership Small Business Analytics 263

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But too often, the disciplines and even their teams are distinct. Many PR practitioners naturally prioritize the generation of earned media coverage over content creation because of its credibility and SEO influence.

Content Marketing 199

Content Marketing Pharmaceuticals Marketing Software 199

Ronn Torossian

NOVEMBER 15, 2016

It’s no secret that golf clothing brands have been suffering in recent years. Without a notable “face” to promote its brand, Nike golf hung up its clubs months ago. Reports that Titleist and other brands are suffering pop up week after week and golf merchandisers have been begging for a savior. So, who ya gonna call? Why not Bill Murray? Yes, the former Ghostbuster who has found a new fandom online is reinventing himself once again.

Report 197

Report Blogging Brand Branding 197

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Typically public relations agencies like to count the things we’re thankful for at this time of year. These lists often include new technology-based PR tools or the latest social or other media platforms. But given these crazy times, we thought it more fitting to discuss some of the boneheaded PR moves we have seen lately. We’re also thankful for these, since they offer cautionary tales and can sometimes help us raise our game.

Pharmaceuticals 155

Pharmaceuticals Banking Reputation Hotels 155

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

NOVEMBER 15, 2016

If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. Yet it’s still important to pause from time-to-time and review the data and trends. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. However, marketers, especially B2B marketers are beginning to realize that, in an economy of trust, not all currencies are equal.

Content Marketing 99

Content Marketing Study Marketing B2B 99

Communications Conversations

NOVEMBER 15, 2016

The four-day workweek. For many, it’s a pipe dream. But, for an increasing number of people, it’s quickly becoming a reality. In fact, just a few weeks ago a friend and former client negotiated her four-day workweek. And, from what I’ve heard so far, it’s worked out incredibly well for her. And I think it’s a trend that’s going to grow even more in the months and years ahead.

Employee 81

Employee Training Social Media Trends 81

PR 20/20

NOVEMBER 15, 2016

Developing a credible, consistent presence on social media may seem like a daunting task for small or mid-sized businesses. But, with a strategic approach, the time spent is well worth it. Social media is a communication cornerstone for more than one generation. In fact, research shows that there are nearly 3.4 billion Internet users worldwide. Of those, 2.3 billion have social media accounts.

Small Business 73

Small Business Social Media Media Employee 73

Stern + Associates

NOVEMBER 15, 2016

What can the iconic pumpkin spice latte teach us about communications planning? Find your audience. The post How to Target Your Audience: A Lesson From Starbucks and #PSL appeared first on Stern Strategy Group.

How To 61

How To Groups Strategy Communications 61

wiredPRworks

NOVEMBER 15, 2016

To get you ready to launch or upgrade your influencer marketing campaigns, here's my Influencer Marketing Days Speaker presentation guide. Influencer Marketing Speaker Presentation Guide. BACKSTAGE TOUR: HOW TO BUILD BRANDS WITH INFLUENCE MARKETING & PACK THE HOUSE IN 3D by Barbara Rozgonyi , CEO, CoryWest Media. Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer

Strategy 57

Strategy Marketing Social Media Internal 57

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Communications

Solo PR Pro

NOVEMBER 15, 2016

The press release is dead! The blog is dead, long live social media! Out with social media, in with mobile! Virtual reality will replace everything! Sounding the death knell on a communication tactic is as old as mankind and will likely never change. Today, professional communicators receive an onslaught of messages on how to drive messaging. There seems to be a constant need to validate the up-to- the-moment channel, device, and tactic to communicate with a chosen audience.

Communications 53

Communications Newspapers Television Radio 53

Stern + Associates

NOVEMBER 15, 2016

What can the iconic pumpkin spice latte teach us about communications planning? Find your audience. The post How to Target Your Audience: A Lesson From Starbucks and #PSL appeared first on Stern Strategy Group.

How To 48

How To Groups Strategy Communications 48

PR Conversations

NOVEMBER 15, 2016

We’ve been a bit quiet – because we’ve been reflecting on the future directions of PR Conversations. The communicative landscape has changed significantly in recent years – and will continue to do so. So we’re making some changes. These include some ‘behind the scenes’ moving as the site will migrate to a new server.

Twitter 43

Twitter Communications Publicity 43

Beyond PR

NOVEMBER 15, 2016

We have all heard this piece of advice before: Include multimedia as part of your content marketing strategy to increase visibility. It is true that multimedia content draws more attention to your message, helping it to perform better. But, is it just a matter of adding an image and being done with it? Once you’ve made the decision to include multimedia, it is important to have a strategy around what type of multimedia to include, how to include it and how it fits within your overall strategy to

Case Study 60

Case Study Mobile Local Content Marketing 60

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR Conversations

NOVEMBER 15, 2016

We’ve been a bit quiet – because we’ve been reflecting on the future directions of PR Conversations. The communicative landscape has changed significantly in recent years – and will continue to do so. So we’re making some changes. These include some ‘behind the scenes’ moving as the site will migrate to a new server.

Twitter 40

Twitter Communications Publicity 40

PR Conversations

NOVEMBER 15, 2016

We’ve been a bit quiet – because we’ve been reflecting on the future directions of PR Conversations. The communicative landscape has changed significantly in recent years – and will continue to do so. So we’re making some changes. These include some ‘behind the scenes’ moving as the site will migrate to a new server.

Twitter 40

Twitter Communications Publicity 40