Cision

FEBRUARY 7, 2017

Influencer outreach must start long before you send a pitch. How can you expect an influencer to agree to work with your brand without building a foundation first? Cision’s new white paper, “ Targeted Outreach: Turn Influencers Into Brand Advocates ,” outlines the process you need to take to establish a strong relationship with your targeted influencers.

Pitching 180

Pitching Social Media Resources Reputation 180

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2017

Recently, 500 public relations , social media, and marketing experts were asked by Meltwater , the media intelligence and monitoring company, to weigh in on how they prioritize their responsibilities, time, and budget as the industry shifts to digital and social content creation. Some of the findings were expected; respondents mentioned the blending of marketing and PR responsibilities, as well as the pressure to measure outcomes.

Analytics 131

Analytics B2C B2B Agency 131

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? Answer: 1,000 words. How long should it take to write a blog post? Answer: 3 hours and 16 minutes. How often should I publish blog posts? Answer: Weekly. But understand that short answers and thorough answers aren’t always the same thing.

B2B 103

B2B Blogging Data Survey 103

5W PR

FEBRUARY 7, 2017

When you’re looking at ways to market your business, one term you may have heard at one point or another is influencer marketing. If you don’t know what influencer marketing is , you could be missing out on a powerful way to reach far more of your target audience. More importantly, you’ll be reaching that target audience more effectively than you would be with a traditional marketing campaign.

Brand 79

Brand Branding Marketing Social Media 79

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

FEBRUARY 7, 2017

In case you haven’t noticed (and if you haven’t, you’ve most likely been vacationing on the moon for the last 3+ months), your Facebook newsfeed has been taken over by politics. Activism is at what I would have to believe is an all-time high (at least in the internet era). And that’s great to see. Except if you’re a brand marketer.

Facebook 65

Facebook Brand Branding Marketing 65

Solo PR Pro

FEBRUARY 7, 2017

Google Analytics is a treasure chest of information, but it can intimidate even the most seasoned professional. It can be difficult to understand all of the metrics and more importantly how to apply them to our work. In this infographic from Salesforce Canada , you’ll learn what data to analyze to improve your content marketing programs. Using these metrics you will be able to improve or make recommendations to clients using existing data.

Analytics 40

Analytics Content Marketing Google Infographics 40

Stern + Associates

FEBRUARY 7, 2017

If you’re not using SlideShare, you’re missing out. A global hub of professional content, it offers terrific potential to boost your brand’s B2B content marketing strategy and social media efforts. The post How Your Content Marketing Strategy Can Benefit From These SlideShare Best Practices appeared first on Stern Strategy Group.

Content Marketing 48

Content Marketing Strategy Marketing B2B 48