Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. I’ve had hundreds of conversations with students, educators, and practitioners about the many new responsibilities, as well as the opportunities and challenges faced in our field. Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic.

Publicity 312

Publicity Policies Social Media Study 312

Cision

SEPTEMBER 26, 2016

Tech tools make me seem like a better writer than I am. If left to my own devices I write in a passive voice, I habitually use compound sentences, and my vocabulary choice is less than ideal (humblebrag – I use too many syllables). On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them.

Tools 252

Tools How To SEO Writing 252

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet.

Content Marketing 187

Content Marketing Strategy Marketing Engineering 187

PRSay

SEPTEMBER 26, 2016

Waking up to the news that the star pitcher on your baseball team and one of the best on the field in Major League Baseball (MLB) died from a horrific boat crash in the middle of the night was something no one expected on the morning of Sunday, September 25 th , 2016. Rocking the airways and news channels from all of the local media outlets in Miami to ESPN Sports Center and every outlet in between, stories spread like wildfire on September 25 th about the tragic death of the Miami Marlins’ 24-y

Sports 96

Sports Conference Social Media Crisis 96

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

SEPTEMBER 26, 2016

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations. We’ll explore why it’s important, what it is, major frameworks and limitations, and how digital ethnography will be practiced by PR practitioners.

Study 85

Study Examples Local Television 85

Beyond PR

SEPTEMBER 26, 2016

Seen as savvy multitaskers, public relations professionals have quickly and efficiently adapted with the evolving communication landscape. But why can’t they accurately prove the value of their efforts? More than 53 percent of public relations professionals state that measurement is their biggest skills gap. Are you able to attribute revenue results back to campaigns?

Measurement 78

Measurement Banking Public Affairs Strategy 78

Mindful Marketing

SEPTEMBER 26, 2016

By Seedepth. In our continued support of the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month ,” today’s topic is Coverage Driver. Is your team tracking this measurement of PR success? Are you and your team tracking data associated with the type of media pitches that you distribute? Beyond just hunches at what might work, tracking the success of pitch type to coverage can help your team to determine: The types of pitches that most ofte

Measurement 58

Measurement Pitching Analytics Tools 58

Katie Paine's Measurement Blog

SEPTEMBER 26, 2016

One of the most frequently debated questions these days has to be, “What’s the ROI of social media?” In the early days of social media there was a rush to put a “value” on a like. People and firms came up with some crazy calculations (this article shows their wide variety). By far, the worst […]. The post Measurement Menaces of the Month: People Who Use Bad Math For Social Media ROI appeared first on Paine Publishing.

Social Media 46

Social Media Measurement Media 46

Katie Paine's Measurement Blog

SEPTEMBER 26, 2016

My various companies and I started measuring social media back in the days of Usenet groups. Since then, we’ve had the privilege of working with many, many Measurement Mavens. It just so happens that many of them have done groundbreaking work for new social media platforms. For this month’s Measurement Maven award, we’ve chosen five […].

Measurement 40

Measurement Social Media Meeting Media 40

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Communications