Cision

OCTOBER 11, 2016

Influencer marketing continues to see enormous effectiveness with audiences. In fact, a recent joint study by Twitter and analytics firm Annalect showed 49 percent of people say they rely on recommendations from influencers when making purchase decisions. And while this advocate-driven strategy isn’t exactly a new trend in the wide world of marketing, it’s gaining more and more traction with PR professionals.

Marketing 226

Marketing Customer Service Community Conference 226

Shift Communications

OCTOBER 11, 2016

What occurs a thousand times a day but is rarely noticed? The answer: public relations professionals publish a press release. SHIFT Communications delved into the raw Google News database of millions of news stories per year to extract just press releases. What we found amazed (but didn’t surprise) us: Last month, for the first time in almost 3 years, PR professionals cranked out an average of 1,092 press releases per day.

SEO 131

SEO Google Social Media Agency 131

Communications Conversations

OCTOBER 11, 2016

I’ve had the same question come up with a few different clients recently, so I’m betting it’s one you might be asking, too: Which social data do you trust? Because, you most likely have multiple sources. For example, any socially active company will most likely have the following data sources: Facebook Insights (including ad metrics).

Data 95

Data Analytics Google Facebook 95

Beyond PR

OCTOBER 11, 2016

Understanding the basics of brand building is an important part of marketing success, but getting it right can be challenging. Despite a wealth of knowledge and experience, you might end up compromising quality just to get the work done in a timely fashion. Don’t risk squandering those efforts by making a common marketing mistake. These five obstacles could prevent your small business from reaching its full potential.

Small Business 85

Small Business Marketing Fashion Nonprofit 85

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PR in High Definition

OCTOBER 11, 2016

Last Friday, three of the Firefly team slept outside in a park. No, this wasn’t a vastly over-running planning session or pitch preparation. Instead, we were delighted to join the Action for Children team and many, many others in raising money to help end youth homeless at Byte Night 2016. Funnily enough, the Firefly team first supported Byte Night fourteen years ago in 2002 during its fifth year.

Pitching 68

Pitching Course Community Technology 68

Sword and the Script

OCTOBER 11, 2016

Marketing is drowning in data but starving for wisdom. Or perhaps, we are drowning in wisdom but starved for time. In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. This also includes some important commentary based on my experience or observations.

Social Media 99

Social Media Study Media Survey 99

ImPRessions - Crenshaw Communications

OCTOBER 11, 2016

When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone. While Bisquick’s product may be yummy, its #PancakesvsWaffles Twitter hashtag campaign lacked taste – and good judgment – all the way around. The obvious reason was timing.

Publicity 192

Publicity Fashion Twitter Advertising 192