Cision

OCTOBER 5, 2016

As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year. Livestreaming is Changing How We Consume Video. If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost.

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Trends Content Marketing Brand Branding 319

Deirdre Breakenridge

OCTOBER 5, 2016

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. There is a lot to learn (and will be learned) from this mainstream news channel. On Tuesday, October 11, 2016, at 8:30 p.m. ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election.

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Onclusive

OCTOBER 5, 2016

When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice. Thus, standards around this measurement are still in development. Often, when a PR professional views data that shows the […].

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Data Analysis Measurement Big Data 270

Ronn Torossian

OCTOBER 5, 2016

The NBA’s Philadelphia 76ers are making history. No, they’re not making a historic title run. In fact, until they get past LeBron and his Cavs, that dream’s little more than a wisp of the wind. But that doesn’t mean the team can’t do something exciting and groundbreaking off the court. Recently, the Sixers announced they are buying two eSports teams.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Melissa Agnes

OCTOBER 5, 2016

I’m often asked how organizations should go about beginning to socialize their crisis management plan throughout the depths of their organization. In other words, how do you begin to get your team familiar and comfortable with the program, their roles and responsibilities? In this week’s #crisisready video , I share my approach to familiarizing and socializing my clients’ crisis preparedness programs with the different members of their team.

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Crisis Management Crisis How To Video 227

Communications Conversations

OCTOBER 5, 2016

I want to start by making one thing clear: This is not a post designed to bash PRSA or the APR. I was a PRSA member, committee member and board member for years. I earned by APR years ago. I might not be a current member, but I’m a huge PRSA supporter. And, I earned my APR years ago. While it was stripped from me when I let my PRSA membership lapse (we’ll get to that in a moment), I am a big supporter of the APR, too.

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Policies Course Writing Web 94

PR 20/20

OCTOBER 5, 2016

The following is a guest post from Shane Barker. Shane is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. You can connect with Shane ( @Shane_Barker ) on Twitter.

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Infographics Marketing Study Product Launch 84

Mindful Marketing

OCTOBER 5, 2016

By Seedepth. With the advent of social media, the rules of PR have changed – PR pros are now designers, content creators and social media managers in addition to storytellers. But one element to PR success remains the same – a strong network. (Back in the day, it used to be a huge Rolodex on your desk. Now it’s more about your Twitter and Linkedin connections.).

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Measurement LinkedIn Storytelling Meeting 62

Waxing UnLyrical

OCTOBER 5, 2016

Guest Post by Jen Zingsheim Phillips. The September #measurePR chat was a Measurement Month special, and featured a HUGE panel of measurement professionals and experts. In alphabetical order, the chat featured the following luminaries: Pierre-Loic Assayag : Co-founder of the influencer marketing platform Traackr (a SBC Client); Richard Bagnall : CEO of PRIME Research UK; Johna Burke : Executive Vice President of Burrelles Luce; Chip Griffin : North American CEO for CARMA; Sahana Jayaraman : Head

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Measurement Analysis Tools Agency 77

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Beyond PR

OCTOBER 5, 2016

Earnings season can be a hectic and stressful time. Pulling together the numbers, drafting the release, obtaining approvals, triple-checking data, scheduling the release, and monitoring pickup. And that’s just on the company side of the equation. On the other side, financial reporters are digging into page after page of statements, analyzing the numbers, and reporting on company results – all under a very tight deadline.

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Financial Video Guidelines Infographics 99