Onclusive
MAY 17, 2016
After reading his interview in Bulldog Reporter, I quickly became “Twitter friends” with PR pro Ryan Greives. As Senior PR Specialist for subscription billing provider cleverbridge, he leads the company’s global PR and social media strategies. But before that, he worked at an agency, filling the shoes of Vice President of BLASTmedia’s B2B Practice Group. […].
ImPRessions - Crenshaw Communications
MAY 17, 2016
Although they’re sometimes confused, public relations and marketing are very distinct. Marketing builds brands by communicating directly to the customer, while PR drives reputation through third-party endorsement, among other techniques. But in the ideal world, the two work together and reinforce one another to reach business goals. The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funne
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Ronn Torossian
MAY 17, 2016
Given how consumers are becoming more digital and are demanding more authentic relationships with the brands they love, the value of social media for C-level executives has never been important. From elevating their personal brands to cultivating business relationships to sharing their unique voices with consumers, employees and industry peers, senior executives are finding innovative ways to increase their online visibility and drive engagement.
The Resolution Blog
MAY 17, 2016
Join us for a live webinar to find out how to best use Coveragebook.com. We’ll show you how to produce beautiful reports, demonstrate accurate PR metrics and save yourself hours in your busy PR schedule! Join Stella and Laura from the Coveragebook.com team and be taken on a tour of the reporting tool. Register for the FREE webinar here. In under 30 minutes you will learn all of the best tips and tricks, including how to; Customise your report quickly.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Flack's Revenge
MAY 17, 2016
There’s one thing that could put the whole Facebook Trending News bias controversy to rest – but I haven’t seen it yet. In case you are not familiar with the story, Gizmodo ran this piece last week: Former Facebook Workers: We Routinely Suppressed Conservative Views. The story hit a nerve, given election season timing and concerns about the growing influence of Facebook and other social networks.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Shift Communications
MAY 17, 2016
RFPs are rough – for everyone involved. The company that has to create it and then sift through all the responses and the hours of unbillable time that agencies put in to responding with the hope of cutting through all the clutter. Most RFPs are long and arduous and ask many of the same questions. -Tell us about your agency (5 separate questions) and list your capabilities.
Beyond PR
MAY 17, 2016
One of my favorite philosophies that I use to guide my work is the practice of continuous improvement, or kaizen. The basis for this business school of thought is making concerted efforts to improve processes, efficiency and performance. In the PR and marketing industry, we can witness kaizen being practiced more and more often. As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize
Sword and the Script
MAY 17, 2016
When you have a question no one seems to know the answer to, what’s the first thing you do? If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. According to the survey, the top ways reporters find sources and stories are: 1. Google. 2. Pitches. 3. Breaking news. 4.
ZudePR
MAY 17, 2016
Did you know that 80 per cent of people read a headline while only 20 per cent will read the rest? Advertising legend David Ogilvy agreed: On the average, five times as many people read the headline as read the body copy. So crafting a powerful one is important. In this online world. If you take one thing away from this post, let it be this.some practical tips you can use when writing your next headline.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Communications Conversations
MAY 17, 2016
Back when I was working for other people, I had a job where I had to write and post a steady stream of executive announcements. Oh, you know the drill: “Gary Jones joins Company X as executive vide president of ya-da-ya-da-ya-da.” If you’ve been in the PR business for any length of time, you know exactly what I’m talking about.
Katie Paine's Measurement Blog
MAY 17, 2016
On behalf of our brain cells to your brain cells, here’s a new round of “Got 5 Minutes? Here are 5 Links to Check Out” : 1) 25 Need-to-Know Terms for Content Marketing by McLean Robbins An article that clarifies the definitions of frequently used terms. Read More. Why you should read it: Because properly […]. The post Got 5 Minutes?
Solo PR Pro
MAY 17, 2016
In a service business, your clients are buying your areas of expertise and skill set. It can be harder to identify if and how you need to grow your practice. One of the advantages of running a solo consultancy is the ability to scale your business to your personal needs. You can choose your hours, client roster, types of projects and you can scale up or down as you choose.
Cision
MAY 17, 2016
From research to execution, every aspect of your communication strategy is important. If you’re careless with one piece, the whole strategy will suffer. Anthony Bianco, executive vice president and general manager at República, says brands need to invest in each component of communication to ensure success. In this interview, Anthony discusses prioritizing each step of your communication strategy, sharing brand messaging with a diverse audience and maintaining the integrity of your overall commu
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Cision
MAY 17, 2016
Today, consumers make an average of six to eight touches before they make a purchase. But do you know which one provokes action? Most brands use a customer relationship management system like Salesforce or Microsoft Dynamics to track their prospects’ and customers’ moves; however, CRM systems were originally designed for sales teams and don’t necessarily provide the full picture for marketing and public relations.
Cision
MAY 17, 2016
Only 6 percent of journalists say digital newsrooms meet their needs. And if you aren’t meeting journalists’ needs, they’ll pass over your brand and cover one of your competitors instead. So how can you ensure you provide a positive experience for journalists and land media coverage? Make sure your digital newsroom is up to journalists’ standards. A recent survey from digital communications platform ISEBOX reveals why journalists are unsatisfied with the resources communication professionals pro
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