Onclusive

FEBRUARY 29, 2016

It’s like hearing a long-distance runner turn down a plate of pasta the night before a big race or witnessing Cookie Monster refuse a plate of his favorite cookies (chocolate chip). You just can’t imagine hearing certain things from certain mouths without your world imploding in on itself. That’s why, for the sake of humor […].

Education 217

Education Publicity 217

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. To get their stories covered, communication professionals need to make their brand, their pitches and themselves stand out.

Pitching 189

Pitching Report Brand Branding 189

Ronn Torossian

FEBRUARY 29, 2016

After incredible success with all-new original content, Netflix is swinging for the fences with a nostalgia series set to resurrect one of the most popular saccharin sitcoms of the late 80s and early 90s. Remember the good ol’ days when everyone was complaining about Netflix pricing and debating the downfall of streaming video? Nope neither does anyone else.

Video 150

Video Blogging Agency Media Relations 150

Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. But with so many brands emailing pitches in the hopes of getting coverage, reporters’ inboxes are getting crowded, and most brands’ messages are getting lost in the clutter. To get their stories covered, communication professionals need to make their brand, their pitches and themselves stand out.

Pitching 186

Pitching Report Brand Branding 186

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

FEBRUARY 29, 2016

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” It was based on trends I’ve seen with clients, tidbits I’ve picked up in talking to industry friends and little bits of information I’d stowed away from articles and posts I’ve read on the interwebs. Four years later, a lot has changed.

Analytics 94

Analytics Instagram Mobile Employee 94

Shift Communications

FEBRUARY 29, 2016

PR practitioners must constantly create at the leading edge. What is new tends to be newsworthy. As SHIFT CEO Todd Defren has emphasized to clients throughout the years, our public relations efforts must embody at least one of these three attributes: First. Best. Only. When we build new things, we capture (however briefly) all three attributes. New is powerful.

Analytics 89

Analytics Google Technology System 89

PRSay

FEBRUARY 29, 2016

Editor’s note: In celebration of Black History Month in February, PRSA invited leaders in the public relations profession to offer their views on diversity and inclusion and their ideas for achieving greater diversity in the industry. As leading PR practitioners, it is our responsibility to ensure we capture all sides of the story when pitching […].

Twitter 80

Twitter Pitching Industry Publicity 80

Waxing UnLyrical

FEBRUARY 29, 2016

Campaigns and events take a lot of planning and effort. So why not make the most of them… right? Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 1. 8 Google AdWords Hacks That’ll Double Your Conversion Rate. Why: “To avoid wasting your time and money on AdWords, pay attention to the factors that determine long-term success,” writes Neil Patel as he goes over ways to “be smarter with your campaigns.&

Viral 42

Viral Google Writing Facebook 42

PR 20/20

FEBRUARY 29, 2016

Are you struggling to recruit and train a modern marketing team ? Drive digital marketing transformation in your organization? Adapt more quickly to an exploding marketing technology landscape ? Create a connected customer experience ? Prove marketing ROI to the executive team? If you answered yes to any or all of the above, you're not alone. In The Marketing Performance Blueprint , Paul Roetzer outlined many of the challenges facing marketers today, and what it takes to overcome industry-wide g

Resources 42

Resources Marketing Technology Strategy 42

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Communications

Cision

FEBRUARY 29, 2016

As of earlier this month, Congress had an approval rating of just 14 percent. And with the 2016 presidential election drawing closer, PACs are struggling to confront their biggest problem. “People either hate politics, or they hate what they think politics are,” says Amie Adams, president of Dunn Associates and noted PAC consultant. “When we talk about PACs, they’re predisposed to ignore us.”.

Communications 156

Communications How To Infographics Policies 156