Cision
MARCH 14, 2016
Today’s audiences are bombarded with content. If you want to your audience to hear your brand’s message heard, you need to make them pay attention. But how? Visuals and video. Some of the biggest social trends of 2015 included livestreaming, Snapchat and Facebook video. Your audience is looking for unique video content and your brand needs to be there to meet them.
ISEBOX
MARCH 14, 2016
Visit Philly is the organization entrusted with bringing visitors to Philadelphia, the birthplace of the Declaration of Independence, home of Benjamin Franklin, and our nation’s 5 th largest city. I was introduced to Visit Philly’s Media Relations Director, Cara Schneider, three years ago through a mutual friend. I was new to ISEBOX and working on a consultative basis, and frankly, I was novice on the full benefits of ISEBOX and how it solved problems for communications professionals.
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Shift Communications
MARCH 14, 2016
This is part 2 of 2 of a quick look at Snapchat. In Part 1 , we looked at how popular the app has become. Once upon a time, a long time ago, I too was a Snapchat denier. “It’s useless,” I would say. “I don’t get the point at all. I’ll never use it.”. Fast forward a few years later, and Snapchat is probably one of my top two most-used apps. I came around, and now I love it.
Beyond PR
MARCH 14, 2016
To keep up with today’s media landscape, public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers, and influencers making moves. This week’s highlights include a new executive creative producer at Buzzfeed, a new editor-in-chief at Re/Code, and a look at the state of social media in Canada by our friends at Beyond the Wire.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Waxing UnLyrical
MARCH 14, 2016
How can you create campaigns, blog posts, and more that resonate with your audience? Here are some ideas on how to hook them the right way. 1. 4 Creative Email Marketing Campaigns That Inspire Action. Why: “You can receive an email, and take no action. Alternatively, a personalized email may be the tipping point that determines that you will make a purchase,” says Ashley Zeckman as she shares examples of smart email campaigns that hook you. 2.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
MaccaPR
MARCH 14, 2016
This is part one of our two-part 'Your Brands Can Save the World' blog post series. You remember Robert F. Kennedy, Cesar Chavez, Bob Dylan, Martin Luther King, Jr., and Gloria Steinem as voices for social justice in the 1960s and 1970s. But today, some of America’s boldest advocates for social change, LGBT rights and racial tolerance are brand names : Target, Campbell’s Soup, Chevrolet, Ben & Jerry’s, Burger King, Under Armour and Dove.
Cision
MARCH 14, 2016
Despite the fact that social media is so embedded in our lives, social lead generation remains quite difficult for many businesses. Although the big social platforms have improved their targeting mechanisms, finding any target is far easier than finding the right target and converting them. What I want to do in this post is take a look at best practices for social lead generation from people who are doing it well.
ISEBOX
MARCH 14, 2016
The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Videos, photos, infographics, charts…they are everywhere. Social media, email blasts, blogs, traditional media (duh, obviously). Most of the time it passes us by like dust in the wind. But there are a couple times a day when we stumble upon a must watch video on YouTube like “ Great White Shark Surfing ” or, some awkwardly “wrong” video with Louis CK, or, for
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