Infographic: What marketers should know about voice search

Many people are asking AI assistants questions instead of typing them into search engines, and brand managers should be tailoring their efforts accordingly. This guide can help.

The phrases “OK, Google…,” “Hey, Siri…” or “Alexa…” begin many consumers’ online queries—and brand managers should be listening.

Voice search is becoming common practice for people searching for many things, including information or reviews about products and services they might be looking to purchase.

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