Deirdre Breakenridge

MAY 5, 2016

Today, many organizations claim they are embracing an integrated marketing approach but are they really? On Wednesday, May 18 th at 8:30 p.m. ET, the #PRStudChat community will gather to discuss The Role of PR in the Integrated Marcom Structure. We will be joined by our special guest expert, Fay Shapiro , publisher at CommPRO.biz , an exciting hub for professionals interested in events and opinions focused on integrated business communication sectors.

Community 168

Community Technology LinkedIn Advertising 168

Cision

MAY 5, 2016

Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of advertising. The report further found that online consumer reviews are the second most trusted source of brand information and messaging, with 70 percent of global consumers surveyed indicat

Product Launch 146

Product Launch Meeting Advertising Advertising 146

Marketwired

MAY 5, 2016

[By Jason Mollica]. Whether you are in public relations, marketing, advertising, or social media management (and even if you do all of those), it is important to understand just how valuable you are to your clients. Think about this for a moment. What do you think takes more time? Working to get a new client or fostering growth with a current one. It can be a tough question, however both take effort.

Television 117

Television Radio Advertising Advertising 117

Cision

MAY 5, 2016

Every second you waste during a real-time event is an opportunity lost – and a chance for a competitor to step up. When news breaks, topics trend or crises strike, you need to reach and engage your audience as soon as possible. But how? Align your brand with an influencer. A third-party advocate can give your brand authority over a real-time event and encourage your audience to listen to what you have to say.

Trends 139

Trends Brand Branding Tools 139

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

PRSay

MAY 5, 2016

We are just about five months away until the world unites and comes together in Rio de Janeiro for the 2016 Summer Olympic Games. Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 90

Sports Pitching Print Local 90

The Stalwart Blog

MAY 5, 2016

I typically start each day reading articles from various PR news outlets such as Bulldog Reporter, PR Daily and a few others. Given that I’m always eager to learn more about analytics, I was particularly interested in PR Metrics That Really Matter. The author provided three metrics that are becoming crucial in today’s PR world. One in particular – measuring actual PR value – really stood out.

Analytics 73

Analytics Social Media Measurement Media Relations 73

Shift Communications

MAY 5, 2016

When I tell people I used to work in political PR, they normally respond with a “that must’ve been exciting” or “wow, never a dull day on that front.” They’re right. Political PR is exciting. It’s thrilling to be at the forefront of major national issues. Which is why their next question tends to be, “well then, why did you leave?”. I have a number of answers to this question, but for the purpose of this blog post, I’ll stick with just one.

B2B 65

B2B Creativity Report Twitter 65

Sword and the Script

MAY 5, 2016

This blog I created about seven years ago is now a business – introducing Sword and the Script Media , LLC. This PR agency will focus on the business-to-business (B2B) marketplace and provide professional services in public relations, content marketing and social media. While this site is currently undergoing a technology and copy overhaul that is far from complete – rest assured the blog and its useful content will continue to be front and center.

Blogging 62

Blogging Content Marketing B2B Social Media 62

Beyond PR

MAY 5, 2016

Spring is sprung, the grass is riz, do you know where your multimedia is? Savvy PR and marketing professionals know the answer: accompanying any content they produce and distribute. As spring heats up into summer, topics turn to popular leisure activities typically associated with the warmer months, such as travel and adventure or food and drink – areas where visual content is especially powerful and easy to create.

Travel 61

Travel Video Consumer Storytelling 61

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Communications

Communications Conversations

MAY 5, 2016

A few weeks ago, a colleague recommended to me that I feature more experienced pros within this series from time to time. Maybe I had gotten a bit *too* focused on our millennial audience in 2016. But, rest assured, I certainly haven’t forgotten about our more senior-level counselors, as I’ve showcased people like Betsy Anderson , Holly Spaeth , Richie Escovedo , and Melissa Berggren (now Melissa Voronyak), in the past.

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LinkedIn Education Agency Blogging 60