Why Your Event Needs a Crisis Communications Plan
Cision
AUGUST 25, 2016
Events equal opportunity. In a recent survey of CMOs by research and advisory firm Outsell, Inc., conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. With the promise of success, though, comes the risk of failure. Events — especially large ones — can put your brand center stage, which is not where you want to end up if something goes wrong.
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