Thu.Aug 25, 2016

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Why Your Event Needs a Crisis Communications Plan

Cision

Events equal opportunity. In a recent survey of CMOs by research and advisory firm Outsell, Inc., conferences, trade shows and company-hosted events rated among the most effective marketing tactics for lead generation and brand-building. With the promise of success, though, comes the risk of failure. Events — especially large ones — can put your brand center stage, which is not where you want to end up if something goes wrong.

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Never Too Busy To Prioritize

PRSay

A young PR professional approached me at a recent Minnesota Chapter event when she saw the “APR” on my name tag. “Can you tell me about the process,” she began. Absolutely. I’m happy to speak to any and all people about my long journey to attaining my APR. Long, because it took me years to convince myself it was worth the time and effort. Now I feel silly for delaying what in the back of my mind seemed inevitable.

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NYC PR: The Juiciest Part of the Big Apple

Shift Communications

New York City: the city of endless opportunity, soaring sky scrapers, and of course, those pesky Times Square costumed characters. With thousands of national and local media outlets scattered across the five boroughs, it’s also the unofficial home to the field of public relations. Media epicenter status aside, what is it about PR and NYC that go hand in hand?

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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans. “You’re not going to get anywhere today if you don’t have a credible, unique story,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in Branding for Growth: A C-Level Strategy.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Chat Recap: Crisis, Clients and the Choices We Make

Solo PR Pro

After taking a summer hiatus, on the fourth Wednesday in August, we returned and held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On August 24 2016, we weighed in with opinions and insight on the following topics of interest: McDs stepped into it with Step It activity trackers.

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