Melissa Agnes

JANUARY 16, 2017

Every year, we see organizations face crises of mass destruction. Think of Wells Fargo , Whole Foods Market , Samsung … and those are just a few of the catastrophic crises we watched unravel in 2016 alone. And 2017 will be no different. So, in order to help you get a head-start on your crisis preparedness for the upcoming year, in this week’s #crisisready video , I discuss three important trends that risk impacting your organization’s crisis management.

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Crisis Management Crisis Trends Video 131

Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Look no further than Twitter for just one example. When was the last time you had an actual conversation with anybody on Twitter? Heck, when was the last time ANYBODY has a productive conversation on Twitter?

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B2B Twitter Viral Trends 94

Ishmael's Corner

JANUARY 16, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Today’s celebration of Martin Luther King has me thinking about persuasive language, specifically his “I Have a Dream” speech (video below) and President’s farewell address last week. Let’s step back for a moment and consider the meaning of “persuasive language.

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Storytelling Video Communications Publicity 62

ImPRessions - Crenshaw Communications

JANUARY 16, 2017

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Our work is 24/7 and then some, when a major announcement or event is planned. So we thought it was time for a look at some new tech tools and apps to help our industry find more effective ways to save time and increase productivity.

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Tools Pinterest Exercises Social Media 205

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JANUARY 16, 2017

One of the challenges facing content creators is how to create consistent, meaningful content. All of us experience spammy weekly (or daily) emails of irrelevant content, and perhaps wonder if some of our content is received so unfavorably. Keeping content fresh and relevant for readers can be difficult. One way that some businesses create compelling content is to anonymize and aggregate some of their customer data.

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Data How To Retail Ethics 180