Earning Attention: Cold Calls, Content and Ads; Unscripted Marketing
Sword and the Script
JUNE 25, 2016
There’s an old maxim about that says, “Never chase love, affection or attention. If it isn’t given freely by another person, it isn’t worth having.”. It seems true for personal relationships, but it may be at odds with some aspects of business. The business lexicon is filled with words related to chasing: A pursuit. A prospect. A lead. Seeking attention in love may be ill-advised, but as adults, many of us earn our living by helping businesses chase attention.
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