Sat.Jun 25, 2016

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Earning Attention: Cold Calls, Content and Ads; Unscripted Marketing

Sword and the Script

There’s an old maxim about that says, “Never chase love, affection or attention. If it isn’t given freely by another person, it isn’t worth having.”. It seems true for personal relationships, but it may be at odds with some aspects of business. The business lexicon is filled with words related to chasing: A pursuit. A prospect. A lead. Seeking attention in love may be ill-advised, but as adults, many of us earn our living by helping businesses chase attention.

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Global Social Media for Local Social Good

wiredPRworks

How does social media change the world - in good ways? Looking back to 2010, one of the most inspiring events I've ever been a part of was a collection of social media for social good experiences from around the world. I'd love to work on producing another event like this! Thanks again to The British Council , the U.K.'s international organization for educational opportunities and cultural relations, for bringing its TN 2020 conference to Chicago.

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