ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. It starts with a spark, yet like any partnership, it can change over time. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing.

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Agency How To Product Launch Internal 131

Cision

MARCH 25, 2016

Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Why? Brands can’t control the message on social. This reality is terrifying, if your brand is not equipped with the right best practices and social monitoring and engagement technology.

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Brand Branding Crisis Communications Crisis 131

The Stalwart Blog

MARCH 25, 2016

I recently accompanied my fiancé on a work trip to Blackberry Farm in Walland, TN. Rough life, right? They were kind enough to take us behind-the-scenes to see the farm animals, garden where they grow heirloom vegetables, fine dining restaurant, etc. Sometimes inspiration comes in the most unexpected places. I can’t stop thinking about a quote I read on a clean white board inside the building where they make cheese: “The Best Is Yet To Come” Sam Beall.

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Case Study Study Journalism Brand 83

Frederik Vincx

MARCH 25, 2016

Reading Time: 1 minutes How do you use the PESO communications model? We all know the theory, but I haven’t seen many communications teams put PESO to practice. Till now it mostly seems to be part of sales pitches of PR agencies trying to steal away the budgets of digital, SEO and advertising agencies. Meet the PESO kit: a collection of magnetic inspiration cards to help you plan your PESO communication campaigns.

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Communications Software SEO Meeting 73

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Beyond PR

MARCH 25, 2016

“Advocacy marketing” and “advocate marketing” have become popular buzzwords in the marketing community over the past few years. It’s not surprising; multiple research reports have demonstrated the positive impact customer advocacy has on conversion rates, revenue and client retention. Advocacy marketing isn’t just a passing fad, though. If the conversations at Influitive’s Advocamp 2016 were any indication, more and more marketers are beginning to understand and embrace its pow

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Marketing B2B B2C Leadership 63