Cision

MARCH 24, 2016

Authenticity is key to successful PR. A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience. To immerse itself further in America’s fine wine, spirits and artisanal food scene, New York-based integrated communications firm Colangelo & Partners recently opened its first satellite office in the B

Local 184

Local Agency Policies Travel 184

ImPRessions - Crenshaw Communications

MARCH 24, 2016

Public relations practitioners are acutely aware of the changing seasons and what’s happening on the calendar. Back-to-school time brings pitches about ramping up and starting anew, while the holidays generate story angles about celebrating, gifting, feasting, and making resolutions. Now that winter is receding in the Northeast, we’re seeing people flock to spring-like activities , and PR people are no exception.

Travel 139

Travel Conference Meeting Leadership 139

Cision

MARCH 24, 2016

When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. So how can you take charge and own the conversation in real time? You need to have influencers on your side. With strong influencer relationships, your brand can call on its allies to come to its defense in times of crisis or to mobilize its audience when an opportunity arises.

Brand 170

Brand Branding Viral Trends 170

Marketwired

MARCH 24, 2016

[By Jason Mollica]. One of the great things about public relations is digging deep into research you or your team has done to get better insights into a potential campaign. By now, many brands have discovered that investing in research about a new product, different markets, or among clients and champions, can bring great rewards and help shape a brand’s future.

Groups 133

Groups Report Survey Resources 133

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MARCH 24, 2016

As the Sweet 16 tips off, here’s a look at the top moments of rounds 1 and 2. Cision analyzed the NCAA tournament with its social software , collecting and providing insights from those enthralled with March Madness. Let’s take a look! Most Buzzworthy Teams. So where do the Sweet 16 teams stand before the games start up again tonight in terms of social conversation?

Conference 146

Conference Interviews Social Media Software 146

Beyond PR

MARCH 24, 2016

“Was it worth it?”. This is the one question you must be able to answer at the end of every PR and marketing campaign. Members of the C-suite, agency clients and other stakeholders all want to know whether the money, time and energy that went into a campaign changed consumer behavior and, more importantly, generated profit. To prove your campaign’s ROI, you need to report on meaningful metrics that relate directly to business goals.

Report 63

Report How To Measurement Case Study 63

Katie Paine's Measurement Blog

MARCH 24, 2016

A while back, a PR flack from Manhattan Beach, California penned a white paper promoting Ad Value Equivalency (AVE) and declared his own “Manhattan Beach Principles” should replace the Barcelona Principles. Yup…one guy on a beach challenged a set of mandates for measurement of PR agreed to by every major industry association, Fortune 500 companies, […].

Measurement 46

Measurement Industry Company 46

Solo PR Pro

MARCH 24, 2016

On the fourth Wednesday in March, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). On March 23 2016, we weighed in with opinions and insight on the following topics of interest: How do you set professional/personal boundaries with your clients?

Leadership 40

Leadership Community Communications Media 40

prTini

MARCH 24, 2016

Communications teams and legal teams sometimes find themselves in adversarial relationships. One one hand, the PR and marketing teams want to say more, be transparent, show authenticity. On the flip side, the legal team thinks through all possible outcomes and worst-case scenarios. This often leads to a “less is more” communication policy, particularly in crisis situations.

Community 34

Community Policies Government Social Media 34

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

MaccaPR

MARCH 24, 2016

Expanding upon our previous MaccaPR Q&A exploring how marketers can launch campaigns that champion social issues, we continue the discussion with former General Mills CMO Mark Addicks. Here, we share more of Mark's insights from our IABC/Maccabee event, “Can Your Brand Save the World?” Among the campaigns discussed below: Dove’s “Real Beauty,” Always’ “Like a Girl” and the Ad Council’s “Love Has No Labels.

Brand 52

Brand Branding Local YouTube 52