Cision

JULY 22, 2016

PR has evolved over the years, so it comes as no surprise the way we report about the success of PR efforts has changed significantly too. From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences.

Analytics 184

Analytics Google Measurement SEO 184

PRSay

JULY 22, 2016

Earning the APR takes nothing less than immersing yourself completely in the process as if you’re learning a new language. In the beginning of my journey into the Accreditation process, I was confident in my experience. Preparing for the Readiness Review panel, I pulled together my portfolio and practiced my presentation relentlessly. I was convinced that was the hardest part of the process.

Study 86

Study Nonprofit Print LinkedIn 86

Communications Conversations

JULY 22, 2016

By now, most of us know that video is completely taking over Facebook. We heard as much from Contently last week. Heck, some brands are going to an (almost) all-video newsfeed (ah-em, Oreo ). But, thanks to a new piece of functionality recently rolled out by Facebook, brands still have an opportunity to immerse their fans using PHOTOS like never before.

Facebook 73

Facebook Brand Branding Tourism 73

PR News

JULY 22, 2016

Brand communicators seek to influence the undecided and convince them of the value of the product or service they’re representing. They try to accomplish this through third-party media coverage, the sharing of their own content and community engagement. Once upon a time, politicians sought the same end and used similar means. Things have changed.

Communications 71

Communications Brand Branding Community 71

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Steve Barrett on PR

JULY 22, 2016

Consumer companies of all types are assessing their big broadcast and print media buys to see if there are more effective ways to spend their marketing money.

Television 69

Television Print Consumer Company 69

Waxing UnLyrical

JULY 22, 2016

You’ll recall I told you how, when I was in London about a month ago, AMEC unveiled its integrated evaluation framework 2.0 (2.0 added by me) – a really practical way to identify and track the right markers for PR programs and campaigns. It’s really nifty, so if you haven’t as yet looked at it, please do. The architects of the scorecard – Richard Bagnall, Prof.

Measurement 48

Measurement Analytics Google System 48

PR News

JULY 22, 2016

Brand communicators seek to influence the undecided and convince them of the value of the product or service they’re representing. They try to accomplish this through third-party media coverage, the sharing of their own content and community engagement. Once upon a time, politicians sought the same end and used similar means. Things have changed.

Communications 48

Communications Brand Branding Community 48

RH Strategic

JULY 22, 2016

Twitter. Facebook. Facebook Live. Instagram. Pinterest. Periscope. The list goes on. Social media is at the forefront of our modern society, with companies of all shapes and sizes trying to figure out how to use these various platforms in a way that achieves business objectives. This could be anything from increasing thought leadership, to engaging.

Social Media 40

Social Media Pinterest Publicity Media 40

Mora Communications

JULY 22, 2016

It’s not that Trump is a political genius, but that his form of PR intersects with our current cultural zeitgeist of reality TV and gleeful watching of train wrecks (metaphorically speaking) on social media. The litany of political faux pas he’s made along the line, whether about Mexicans, McCain, or Muslims would have derailed a campaign in the past.

Training 40

Training Social Media Employee Communications 40

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Communications

RH Strategic

JULY 22, 2016

Twitter. Facebook. Facebook Live. Instagram. Pinterest. Periscope. The list goes on. Social media is at the forefront of our modern society, with companies of all shapes and sizes trying to figure out how to use these various platforms in a way that achieves business objectives. This could be anything from increasing thought leadership, to engaging.

Social Media 40

Social Media Pinterest Publicity Media 40

RH Strategic

JULY 22, 2016

Twitter. Facebook. Facebook Live. Instagram. Pinterest. Periscope. The list goes on. Social media is at the forefront of our modern society, with companies of all shapes and sizes trying to figure out how to use these various platforms in a way that achieves business objectives. This could be anything from increasing thought leadership, to engaging.

Social Media 40

Social Media Pinterest Publicity Media 40