What a way to wrap up the year! With all the holiday hubbub and extended vacation days, December has historically not been our best month—but of course, this December was not your typical one. But as in happier years, the lion’s share of our leading posts showcased the expert insights of some of our top contributors reviewing the 12 months behind us, and forecasting the year ahead.
In case you missed a few of these, we’ve handily gathered the best of these wrap-ups and prediction pieces for your perusal, so be sure to have a look. Happy New Year!
New features arriving at Google Analytics to help boost ROI
To keep up with the pace and help business owners get a better ROI, Google is creating a new and more intelligent analytics tool that’s built on the foundations of ‘App + Web properties’.
Why 2021 will be the year of thought leadership
A thought leader looks for opportunities to lead discussions, providing guidance and understanding to others, and demonstrating clarity and vision in uncertain times—now more than ever.
Top 10 PR and marketing predictions for 2021 from Worldcom PR Group’s global partners
In these uncertain times, we know one thing for certain—the impact of COVID-19 will leave its mark on the communication landscape all over the world. With that in mind, here are the predictions for 2021 from Worldcom partners.
10 great email subject lines for your marketing outreach
Recipients judge emails based on their subject lines, be it follow-up emails, holiday emails, or any other kind of email. It is crucial to craft compelling subject lines that urge people to click through.
4 consumer behavior trends PR pros should know for 2021
The power of the pivot lies in understanding your consumer. You should understand what they are feeling and experiencing now and what they want and expect from the brands they love.
Is PR creating its own buzz? The emergence of earned media-led marketing
Snagging the cover of a top magazine, or a high-profile piece on Yahoo’s homepage is still a huge success in the pitch-and-place world—but we don’t live in a pitch-and-place world anymore.
How user-generated content grows more prominent and visual with every generation
New research explores the role user-generated content plays in purchasing decisions, the type of content that matters most to consumers, and the impact the pandemic has had on UGC use and reliance. Interesting findings.
Hindsight is 2020: Matter shares 5 comms predictions for 2021
As 2020 (finally!) comes to a close, it’s time to look ahead at the coming year in comms. Matter Communications announced its top 5 marketing and PR trend predictions for 2021.
What is PR? Here’s a more applicable description for today
The old-school definition still teaches us a lot about the modern-day practice of public relations. But today’s public relations practitioners have so many advantages over their predecessors.
