Behind the Headlines With Chris Shigas
Cision
AUGUST 4, 2016
Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. If they’re not responding, your story may need some work.
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