Thu.Aug 04, 2016

article thumbnail

Behind the Headlines With Chris Shigas

Cision

Today, there are a variety of ways to reach journalists, including email, social media, telephone and more. But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. If they’re not responding, your story may need some work.

article thumbnail

It’s All About The (PR) Relationship

ImPRessions - Crenshaw Communications

Of course, many of us in public relations are considered “people” persons, but what does that most trite of expressions really mean? To us, it simply means PR people are skilled at making and maintaining relationships. Whether mining for new business, hiring or connecting to media, it’s all about those relationships. Here are some examples of how to leverage the ones you have and cement others.

Employee 139
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Keys to Creating Great Brand Content

Cision

Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101.

Brand 170
article thumbnail

When Brands Take A Stand: PR Advice For Issue Campaigns

ImPRessions - Crenshaw Communications

Staking out a position on a high-profile issue is a time-honored public relations strategy. When done well it creates a public platform and builds brand visibility designed to resonate with customers. The right campaign can also humanize a corporate brand and engage individual customers and stakeholders in a powerful way by tapping their emotions. Most importantly, a well designed brand platform linked to a topical issue can differentiate a brand among a sea of competitors.

Brand 131
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Top Media Relations Challenges & How to Solve Them

Shift Communications

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. I work closely with reporters and bloggers to get ink for my clients, which for me are B2B technology vendors. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real.

More Trending

article thumbnail

Win The Attention Auction With Thought Leadership Strategy

Stern + Associates

More than 500 million tweets and 5 billion Facebook posts are shared daily, competing for top-billing in our social feeds. Each year, trillions of display ads vie for our attention. The post Win The Attention Auction With Thought Leadership Strategy appeared first on Stern Strategy Group.

article thumbnail

The Pitch That Cried Wolf

Bad Pitch Blog

There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. With time and experience, you will wind up speaking to them all one day—or their brethren. In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry.

article thumbnail

Win The Attention Auction With Thought Leadership Strategy

Stern + Associates

More than 500 million tweets and 5 billion Facebook posts are shared daily, competing for top-billing in our social feeds. Each year, trillions of display ads vie for our attention. The post Win The Attention Auction With Thought Leadership Strategy appeared first on Stern Strategy Group.

article thumbnail

4 Quick Tips to Instantly Make you a Better, Faster Writer

PR 20/20

No one ever said becoming a great writer would easy. Luckily, there are some simple ways you can sharpen your skills with minimal effort. Learning how to write well is important no matter your industry. Written communication is often the first touch point in many relationships. Whether you're drafting a blog post, social media message or email, your writing will influence how others view you.

Google 43
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

The Pitch That Cried Wolf

Bad Pitch Blog

There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. With time and experience, you will wind up speaking to them all one day—or their brethren. In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry.

article thumbnail

105 Tips for Successful Social Media Marketing

Beyond PR

No longer is the writing on the wall. It is now on your newsfeed, timeline or pin board, just to name a few places. And guess what, it’s not just your writing. It’s photos, graphics, GIFs, memes and video. The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media.